Altamont Apparel

Altamont is a skateboard apparel company based in Lake Forest, California, United States. Altamont was founded and owned by professional skateboarder Andrew Reynolds. Contributors to the company are pro skateboarder Bryan Herman and Heroin Skateboards owner Mark Foster.

Background

Named for the 1969 Altamont Free Concert that turned an idealistic decade's dreams into disillusionment, the Altamont name stands as a symbol for a turning point in youth culture and a persuasive reminder of the eternal struggle between man's highest ambitions and lowest tendencies.

"In an era of turbulence and uncertainty, Altamont emerged as a pivotal moment in youth culture, when idealism and anarchy rode together on the same horse and no one knew for certain who was holding the reins."--Nick Aretakis, PopPolitics.com [ [http://altamontapparel.com/about/ About « Altamont Apparel ] ]

Artist contributors

Altamont Apparel has been known to bring in artists to do special pieces for their lines of clothing. For fall 2007, Altamont brought in photographer Patrick O'Dell and artwork from musician Jimi Hendrix supplied by his family. In spring 2008, Altamont used artwork made by New York graffiti artist and skateboarder Neckface, Californian illustrator and music album artist John Lorenzi, and a mysterious artist known as "French." The only thing known about "French" is that he is ironically British [ [http://altamontapparel.com/contributors/ Contributors « Altamont Apparel ] ] .fact|date=January 2008

Team

*Andrew Reynolds
*Bryan Herman
*Theotis Beasley
*Kenny Hoyle
*Sammy Baca
*Garret Hill
*Justin Figueroa
*Brian "Slash" Hansen
*Rafael Cordova
*Saul Ramirez

References

External links

* [http://www.altamontapparel.com/ Altamont Apparel website]
* [http://www.http://www.myspace.com/altamontapparel/ Altamont Apparel Myspace]