10-K Thirst Quencher

10-K Thirst Quencher was a sports drink that competed with Gatorade, Powerade, and other sports drink brands.

It was bottled in the US by [http://www.water.com Kentwood Spring Water] , but was a brand owned by Suntory, a Japanese conglomerate. [http://www.kentwoodla.org/business.html] The sports drink was marketed in the US with the slogan "Really Really Good Stuff", and was probably named for the 10K race.

A television commercial promoting 10-K in the New Orleans, Louisiana market appeared in 1987 featuring New Orleans Saints coach Jim Mora, LSU Tigers footbal coach Mike Archer, Tulane Green Wave football coach Mack Brown, and LSU men's basketball coach Dale Brown.

It seems to have disappeared from national markets around 2002.

10K was formerly used by college and professional sports teams as their preferred sports drink vendor in the 1980s and 1990s.It was used by the athletic department at Florida State University until at least 1995.

References

# Kentwood, Louisiana Website - http://www.kentwoodla.org/business.html


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • 10K — may refer to:*1 myriametre (10 kilometres) ** 10000 metres, a long distance track event *** 10 K Thirst Quencher, a sports drink ** Lengths on the order of magnitude of 1 myriametre * Form 10 K, a form used by the Securities and Exchange… …   Wikipedia

  • Arguments for and against drug prohibition — Arguments about the prohibition of drugs, and over drug policy reform, are subjects of considerable controversy. The following is a presentation of major drug policy arguments, including those for drug law enforcement on one side of the debate,… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”