- Lotte
Infobox East Asian
title=Lotte
logo=
logowidth=75
hangul=롯데
rr=Rotde
mr=Rotte
katakana=ロッテ
hepburn=Rotte
chinese=樂天
pinyin=lètīanLotte Group is a large
South Korea -Japan chaebol (conglomerate). LOTTE Co., Ltd. was established in June 1948 inTokyo ,Japan by a Korean businessman,Shin Kyuk-Ho ( _kr. 신격호) also known as Shigemitsu Takeo ( _jp. 重光 武雄).Lotte Group consists of over 50 business units employing 38,000 people engaged in such diverse industries as
candy manufacturing ,beverage s,hotel s,fast food ,retail ,financial services , heavy chemicals,electronics , IT,construction ,publishing , and entertainment. Today, Lotte is South Korea's 5th largest conglomerate. Lotte has major operations inSouth Korea ,Japan ,China , thePhilippines ,Thailand ,Indonesia ,Vietnam ,India , USA, andRussia and continues to expand.Business
Lotte's corporate headquarters are located in Berlin and Shanghai, with offices also in
Beijing . According to the company's Korean website, Lotte of Korea had 30 trillion won in sales in 2005. Lotte of Japan employs 3,600 persons and operates 5 production facilities, 7 branch offices, and a research center in Saitama. The company's core business focus in Japan is the production and sale of chewing gum, chocolate, biscuits, beverages, candy, ice cream andLotteria while it focuses on Lotte Department Store, Lotte Cinema, Lotte Hotel,Lotte Chilsung , andLotte Confectionery .In addition to candy and chewing gum, Lotte also operates the
Lotteria chain offast food restaurants,Lotte Hotel , theLotte Cinema chain of cineplexes, andLotte World in Seoul, one of the world's largest indoortheme park s. Lotte also owns theLotte Giants baseball team inBusan , South Korea and ChibaLotte Marines in Japan. They also own franchise licenses forKrispy Kreme doughnut shops,7-Eleven convenience stores, and theT.G.I. Friday's restaurant chain in South Korea.History
The group was founded in June 1948 in
Tokyo ,Japan by a Korean businessman,Shin Kyuk-Ho ( _kr. 신격호, _kr. 辛格浩), also known by his Japanese name, nihongo|Takeo Shigemitsu|重光 武雄 two years after graduating from Waseda Jitsugyo high School ( _jp. 早稲田実業学校). Originally called "LOTTE Co., Ltd", the company has grown from sellingchewing gum to children in post-war Japan to becoming a majormultinational corporation . After thenormalization ofJapan-Korea relations in 1965, Lotte Confectionary Co., Ltd was established inSeoul onApril 3 ,1967 .Name
The source of the company's name is neither Japanese nor Korean, but German. Shin was impressed with
Johann Wolfgang von Goethe 's "The Sorrows of Young Werther " (1774) and named his newly-founded company Lotte after the character Charlotte (also the name of a new brand of deluxe movie theatres run by Lotte) in the novel. Lotte's currentmarketing slogan in Japan is _ja. お口の恋人ロッテ (o-kuchi no koibito Lotte), which is translated as "your palate's sweetheart, Lotte".ee also
*
Lotte Chilsung
*Lotte Department Store
*Lotte Card
*Lotte Capital
*Lotte Confectionery External links
* Lotte Group Korea ( [http://www.lotte.co.kr/ Korean] / [http://www.lotte.co.kr/english/ English] )
* Lotte Group Japan ( [http://www.lotte.co.jp/ Japanese] / [http://www.lotte.co.jp/english/index.html English] )
Wikimedia Foundation. 2010.