LinkExchange

LinkExchange

LinkExchange was a popular internet advertising cooperative. Originally known as Internet Link Exchange, or ILE, LinkExchange was founded in 1996 by 23-year-old Harvard grads Tony Hsieh and Sanjay Madan. Ali Partovi later joined them as a third partner.

At its peak, the LinkExchange Banner Network reached over half of Internet enabled households every month, according to Media Metrix [ [http://www.zappos.com/bios.zhtml Zappos.com Executive Biographies ] ] .

In June, 1998, LinkExchange acquired Submit It! Inc., makers of Submit It!, ClickTrade, and ListBot; and MerchantPlanet, an early shopping cart and credit card application.

In November, 1998, LinkExchange was acquired by Microsoft for US$265 million.

ee also

* List of companies acquired by Microsoft Corporation

Notes

External links

* [http://docs.rinet.ru/WebBazar/ch09/ch09.htm#Heading14 LinkExchange: King of Niche and Reach]
* [http://www.gargaro.com/ilepage.html Boycott ILE!]
* [http://www.microsoft.com/presspass/press/1998/nov98/linkpr.mspx/ Acquisition Enables MSN to Reach More Customers]


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