- Television presentation
Television presentation refers to the way in which
television stations present themselves between programs.
It has become increasingly important in the recent
multi-channel televisionenvironment for television stations to create an attractive and distinct on-air appearance, through the various elements that form the 'television presentation' umbrella. These include idents, the short clips that are often shown before a program on many stations. They often consist of an animated form of the station's logo, and many have a continuity announcerwho speaks over the clip with information about programs on the station. Some stations, such as BBC Onein the UK have used a live actionident since 1997. This approach however is less common. Other elements include Digital On-screen Graphics(DOGs) and End Credit Promotions(ECPs). Computerised graphics have been popular since BBC Twointroduced the world's first computer-generated television identification in the summer of 1979. Less than three months later, American broadcaster NBCintroduced their first computerised graphics.
, realised by mathematics and computer graphics legend John Vince, and showed a '4' comprising blocks exploding and coming together again.It was very popular with viewers, and whilst previously television presentation was largely transparent to viewers, the launch of Channel 4 almost made it a talking point. As of
CURRENTYEAR, the channel still uses the same logo, albeit in a slightly different form.
There have been several examples of television presentation choices less popular with viewers. In
2002, the new controller of BBC One, Lorraine Heggessey, deemed the package which had been in place since 1997 too "slow and distant". The old package consisted of a hot air balloonwith an image of the earth printed on it flying over various landmarks across the UK. The package was unique and certainly popular with viewers. Again, it was a rare example of ordinary people recognising and identifying with a channel's on-air look. Heggessey instead wanted to introduce a set of idents showing people of various cultural backgrounds dancing in different ways.
The style was ridiculed by many, including the BBC's own animated satire
Monkey Dust, whose spoofs of the idents included two men engaging in anal sex, and Channel 4's digital channel E4, who spoofed it in a set of their own idents and it also was identified by the public for the wrong reasons.
In the United States, cable channel
MTVchanges its presentation every few months. However, since its inception, the logo (the letter "M" with "tv" on the lower right side) has always remained the same.
History of BBC television idents
* [http://www2.tv-ark.org.uk/channel4/index.html Channel 4's idents]
* [http://www2.tv-ark.org.uk/bbc1national/bbc1national2002.html BBC 'Rhythm & Movement' idents]
* [http://www.tvforum.co.uk/ TV Forum] - Message board about television presentation
Wikimedia Foundation. 2010.
Look at other dictionaries:
Saturn Award for Best Television Presentation — The following are a list of Saturn Award winners for Best Television Presentation:N.B. Year column refers to year of eligibility, the actual ceremonies are held the following year to those stated … Wikipedia
ITV television presentation — Since its origins, various ITV stations have used different idents to define each of its franchises. Not until the late 1990s did ITV begin to introduce a consolidated presentation package due to a dedicated effort to unify its… … Wikipedia
TÉLÉVISION — La télévision est devenue un fait social de première importance puisque, dans les pays les plus développés, il y avait, en 1990, environ dix récepteurs de télévision pour vingt cinq habitants. Grâce à l’électronique, certains spectacles,… … Encyclopédie Universelle
Television in Australia — began as early as 1934 in Brisbane with experimental transmissions by amateur station VK4CM.cite web title = Birth of Our Nation publisher = Brisbane Courier Mail url = http://www.news.com.au/couriermail/extras/federation/Timelines/CMFedTimelineNa… … Wikipedia
TÉLÉVISION ET RADIODIFFUSION - Les programmes et le public — Le petit écran occupe aujourd’hui une place prépondérante dans les loisirs des sociétés modernes. Le taux d’équipement des foyers des pays d’Europe occidentale et d’Amérique du Nord dépasse 95 p. 100, et beaucoup de foyers s’équipent de… … Encyclopédie Universelle
Television Internet — is an American broadcaster of television programming online based in Santa Monica, California. It was the internet’s first company to deliver original network quality filmed episodic programming online. Founded by Hollywood television writer… … Wikipedia
Television allemande — Télévision allemande Logotype du Tagesschau, le journal télévisé le plus regardé du pays, chaque soir à 20 h sur la chaîne publique Das Erste. Cet article présente des informations sur l histoire, les chaînes, les personnalités et les programmes… … Wikipédia en Français
Télévision en Allemagne — Télévision allemande Logotype du Tagesschau, le journal télévisé le plus regardé du pays, chaque soir à 20 h sur la chaîne publique Das Erste. Cet article présente des informations sur l histoire, les chaînes, les personnalités et les programmes… … Wikipédia en Français
Television in the Czech Republic — Television was introduced in Czechoslovakia in 1953. Experimental projects with DVB T started in 2000. Finally on 21 October 2005, multiplex A (DVB T) was launched with 3 channels of Česká televize and one of TV Nova and radio channels of Český… … Wikipedia
Television de la region lausannoise — Télévision de la région lausannoise Création 1993 Disparition 2009 Langue Français Pays d origine … Wikipédia en Français