Lusophilia ( _pt. Lusofilia) is the love of, or friendship or sympathy toward,
Portugaland/or things Portuguese. The word derives from "Luso-" (representing Lusitania, an ancient Roman province corresponding to modern Portugal) plus "-philia" (Greek "φιλíα", "affection"). The opposite sentiment is lusophobia.
The "Lusofonia" or Portuguese-speaking community is an obvious source of lusophilia. This includes Portugal's former colonies and Portuguese expatriates worldwide. Both past and current cultural trends or fashions born in Portugal are often followed in such territories around the world by a considerable number of native residents. This includes an extensive demand for Europe-made music, sports (particularly football/soccer), television and other media, websites and consumer products from Portugal. Good diplomatic relations and high influxs of immigrants from these former colonies to Portugal, and of Portuguese
tourists and foreign direct investmentin the opposite direction, helped to preserve or even revigorate lusophilia.
One of the quaint sources of lusophilia has been
Romania. The Romanianssee the Portuguese as a mythic brotherly Latin people from Western Europe, who live in a warmer peaceful land.Fact|date=December 2007 The Romanian author and diplomat Lucian Blagareferred to the Portuguese in his poem "La Curţile Dorului" - "At the Courtyard of Yearning".
Also notable is the success of some
lusophonetelevision shows in Romania, namely Brazilian and Portuguese soap operas, like " Morangos com Açúcar" which was the first Portuguese television success in Romania. The recent wave of Romanian migration to Portugal has also deepened the admiration for all the Portuguese things in Romania.
Calouste Gulbenkian Foundation
Diaspora- see Portuguese Diaspora
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