Jif (peanut butter)

Jif (peanut butter)

Jif is a brand of peanut butter made by The J.M. Smucker Co., which purchased the brand from Procter & Gamble in 2001. [cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=104574&p=irol-newsArticle_Print&ID=629010&highlight= |title=J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco] The original Creamy Jif peanut butter debuted in 1958.cite web|title=About Jif: The History|publisher=Pillsbury Company|accessdate=2008-02-21|url=http://www.jif.com/aboutjif/aj_history.asp] In 1974, "Extra Crunchy Jif" was introduced, followed by "Simply Jif" in 1991, a peanut butter variant with low-sodium and less sugar than regular Jif. "Reduced Fat Jif" was introduced four years later in 1995.

Since 1981, Jif has been the leading peanut butter brand in the United States.

Advertising

For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose Jif" and, in the 1990s, "Choosy moms choose Jif." During the 2000s, the tagline was again updated, now being said as "choosy moms, "and dads", choose Jif."

Production

There are now six different kinds of Jif Peanut Butter: Creamy, Extra Crunchy, Simply Jif (low sodium and sugar), Reduced Fat, Reduced Fat Crunchy, and Peanut Butter & Honey. Jif is also available in a sixpack of individual servings of Jif Peanut butter, sold under the name "Jif to Go." [cite web|title=Peanut Butter Products: Flavors and Varieties from Jif|publisher=Pillsbury Company|accessdate=2008-02-21|url=http://www.jif.com/products/default.asp]

All variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world. cite web | title=Fun Tidbits | publisher=The J.M. Smucker Co. | accessdate=2007-12-28 | url=http://www.jif.com/aboutjif/aj_tidbits.asp]

ee also

* Peanut butter and jelly sandwich (PB&J)
* Jif (lemon juice) sold in the United Kingdom and Ireland by Reckitt & Colman
* Cif cleaning products from Unilever, branded as "Jif" in Australasia and parts of Europe.

References

External links

* [http://www.jif.com/ Jif.com]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Skippy (peanut butter) — Skippy peanut butter is a commercial brand of peanut butter made in the United States. 90 million jars of Skippy are sold annually. It was first sold on February 1, 1933. History Skippy was first used as a trademark for peanut butter by the… …   Wikipedia

  • Peanut butter — Beurre d arachide Pour les articles homonymes, voir Beurre (homonymes). Beurre d arachide dans son contenant Le beurre d arachide (également connu sous le nom de beurr …   Wikipédia en Français

  • Jif — can refer to:As a brand name: * Jif (peanut butter), made by The J.M. Smucker Co. * Jif (lemon juice) sold in the United Kingdom and Ireland by Reckitt Colman * Unilever s Cif cleaning products, branded as Jif in Australia and New ZealandOther:… …   Wikipedia

  • Beurre de peanut — Beurre d arachide Pour les articles homonymes, voir Beurre (homonymes). Beurre d arachide dans son contenant Le beurre d arachide (également connu sous le nom de beurr …   Wikipédia en Français

  • The J.M. Smucker Co. — Infobox Company company name = The J.M. Smucker Co. company Smuckers company type = Public company (nyse|SJM) foundation = 1897 location city = Orrville, Ohio location country = USA key people = Jerome Monroe Smucker, Founder products = Fruit… …   Wikipedia

  • Method Man (song) — Method Man Song by Wu Tang Clan from the album Enter the Wu Tang (36 Chambers) and Tical Released August 3, 1993 Recorded March 1993 Firehouse Studio in New York City Genre …   Wikipedia

  • Crisco — Cover of the original Crisco cookbook, 1912 Crisco is a brand of shortening produced by the J. M. Smucker Co. popular in the United States. Introduced in June 1911 …   Wikipedia

  • William T. Young — Born February 15, 1918 Lexington, Kentucky, United States Died January 12, 2004 Gulf Stream, Florida, United States Cause of death Heart Attack Education …   Wikipedia

  • Lexington, Kentucky — Lexington   Consolidated city county   Lexington Fayette Urban County …   Wikipedia

  • List of Procter & Gamble brands — Procter Gamble (P G) is a multi national consumer goods corporation of American origin with many brands. Contents 1 Brands with net sales of more than US$1 billion annually 2 Other current brand details 3 Divested brands …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”