Radio station


name = Fire 107.6 FM
frequency = 107.6 MHz
share = 3.9%
share as of = September 2007
share source = [http://www.rajar.co.uk/listening/quarterly_listening.php]
airdate = 26th June 1999
area = Bournemouth Poole and Christchurch
format = Rhythmic Contemporary| owner = Local Radio Company
website = [http://www.fireradio.co.uk/ Fire Radio]
frequency = 107.6 FM

Fire 107.6 is a United Kingdom radio station based in Bournemouth, Dorset. The station was launched on June 26,1999 by founding Directors James Bromley and David Harber as "FM 107.6 The NRG. Later named FIRE Radio, it broadcasts to Bournemouth, Poole and Christchurch.

Origins

"The NRG" ("Nerve Radio Group") was born out of the Bournemouth student station Nerve FM.

The launch team, as The NRG, featured David and Emily at Breakfast, Max Hailey, James "Lloydie" Lloyd and Dan Lodge on the daily on-air schedule.

The format was brand new for the South coast, and extremely radical. A range of specialist DJs were included in the schedule, such as Jay Ratchett, Ross EB, Jon Langford and Jez Welham. Specialist programmes also included "Club Versive" hosted by Boy George, and the "Ministry Of Sound Dance Party".

Local station 2CR FM were extremely bemused by the new station, particularly as they were facing commercial competition for the very first time.

Launch Schedule

Weekdays

From 6:00am to 10:00am: David & Emily At Breakfast

From 10:00am to 11:00am: Non Stop Music Hour

From 11:00am to 3:00pm: Max Hailey Through The Workday

From 3:00pm to 6:30pm: Lloydie In The Afternoon

From 6:30pm to 7:00pm: NRG Streetbeat

From 7:00pm to 11:00pm: Dan Lodge's Evening Show

Name Change

Following a dispute with French radio group NRJ (which is identically pronounced), a name change was sought. The dispute arose as "NRJ" challenged "The NRG" over the use of the name. In discussion with the station's solicitors (Stephens Innocent) the station management agreed that although there was a "chance" that the Bournemouth station could win the challenge - and even if not, they could go to Appeal and "almost certainly" win - the costs involved in challenging one of Europe's biggest radio brands would be too high for a small station on the South Coast of the UK.

Despite the notion of 'borrowing station names', Managing Director David Harber renamed the station "The Fire" after a Chicago based station "WFYR" which had been 'off-air' for a number of years. The station changed name on Bonfire Night 2000. The station was sold by its original founders in October 2001 to Radio Investments Limited. The station is currently owned by The Local Radio Company.

New Studios

Following the arrival of Joannah Bishop as Station Director and Claire Edwards as Programme Controller the station moved from the original studios in the "Quadrant Shopping Centre", Bournemouth to new purpose built studios at the "The Picture House" on Holdenhurst Road in Bournemouth.Fact|date=February 2008 in June 2007.

Current Shows and Presenters

Weekdays

From 6:30am to 10:00am: Dave Taylor @ Breakfast

From 10:00am to 2:00pm: Get FIRE’d at Work with Claire Edwards

From 2:00pm to 2:15pm: FIRE WIRE: News, Showbiz and Sport all in a bite size 15 minute chunk!

From 2:16pm to 3:59pm: 107 Minutes Non-Stop

From 4:00pm to 8:00pm: The Drive Home With Niall Moloney

Also On Fire:-

*Daniel Baker
*Simon Sinfield
*Jay Rachet
*Ross E B
*Luke Dubyah
*Daniel Bailey
*Ben Mynott
*James Herkes
*The Ministry of Sound and Hed Kandi

Slogans & Jingles

* 'Bournemouth, Poole and Christchurch'
* 'Playing the very best Non-Stop 90's and now'
* 'Set your Radio on FIRE'
* 'Your on FIRE'
* 'Love the new FIRE 107.6'

External links

* [http://www.fireradio.co.uk/ Fire 107.6 FM]
* [http://www.thelocalradiocompany.com/ The Local Radio Company]
* [http://www.ofcom.org.uk/static/radiolicensing/amfm/AL240-1.htm Ofcom details of transmission]
* [http://www.mediauk.com/radio/427/fire-107.6 Media UK station profile]