- Whiskas
Whiskas is a
brand ofcat food sold throughout the world. It is owned by Masterfoods, part ofMars, Incorporated . It is available either as meat pieces in cans, pouches or dry biscuits and most packaging is a recognisable purple colour.Whiskas is made in
Melton Mowbray in the UK by the company formerly known as Pedigree Pet Foods. There is a research site at Waltham-on-the-Wolds,England , close by.The well-known advertising slogan for Whiskas was "eight out of ten owners say that their cat prefers it". The slogan has been much imitated - in the
1980 sRed Stripe Lager was advertised with the slogan "9 out of 10 cats prefer it", a play on "cat" meaning a trendy person. "8 Out of 10 Cats " is also the title of a British TVpanel game .Whiskas was originally known as Kal Kan when it started in 1936. In
1988 , the company changed its name to Whiskas in order to promote its cat food internationally.In
1998 ,Australian rules football erGarry Hocking changed his name bydeed poll to "Whiskas" as part of theGeelong Cats ' promotion with the company. It was the first such publicity stunt of its kind.On Wednesday,
27 January 1999 , Whiskas singles aired the very first "commercial for cats" on British TV. The VHS release featured a small segment on how the advert worked, and showed several cats reactions. The advert itself was a collection of clips with contrasting colours, fish and video captured from underwater. The end of the video (before fading out and then running again) claimed that 'In our tests, 8 out of 10 preferred it', a previously mentioned slogan for the company.External links
* [http://www.whiskas.co.uk Whiskas] Whiskas UK
* [http://www.whiskas.com Whiskas USA] Whiskas U.S.
* [http://www.whiskas.ca Whiskas Canada] Whiskas Canada
* [http://www.answers.com/topic/kal-kan-foods-inc?cat=biz-fin&nr=1 Kal Kan Foods company history]
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