A greengrocer is a
retailtrader in fruitand vegetables; that is, in green groceries. Greengrocer is primarily a British term, and greengrocers' shops were once common in towns and villages. They have been affected by the dominant rise of supermarkets, but many can be found managing small shops or stores in towns and cities and in some villages. Greengrocers can also be found in street markets and malls, or managing produce departments at supermarkets. Such traders typically handle the entire business of buying, selling, and book-keeping themselves.
*Because of its frequent misuse on greengrocers' signs, such as for "apple's", "orange's" or "banana's", an unnecessary apostrophe used to form a plural is known as a greengrocers' apostrophe.
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