Heinrich Deichmann-Schuhe GmbH

Heinrich Deichmann-Schuhe GmbH
DEICHMANN Shoes LTD
Type Limited company
Founded 1913
Headquarters Essen
Key people Heinrich Deichmann (CEO)
Products Shoes, Bags
Revenue increase~€4 Billion EUR (2010)
Employees 34000 (2010)
Website www.deichmann-shoes.co.uk

About The Company

Deichmann Shoes is a shoe store which is the largest monger of shoes and sportswear in Europe.[citation needed] Established in 1913 by Heinrich Deichmann. The company is headquartered in Essen, Germany. Today Deichmann is run in 3rd generation and has an annual turnover of € 3.4 billion.

Deichmann UK Now have over 50 stores and are continually growing.

Cindy Crawford Currently has her own line of shoes branded "5th Avenue" in store. This was followed after the Sugababes launched their own range back in 2008.

Shoe store in Essen

In 2011 Deichmann decided to change the logo, this was supposedly due to the old logo being masculine with the "blue shoe", Therefore they have gone for a softer D with an indentation.[citation needed] The new logo is being rolled out to all stores in the UK and Europe this year.

History

It started in 1913 in a blue-collar area of Essen-Borbeck, in the heart of Germany’s Ruhr district. Heinrich Deichmann, born in 1888, opened a cobblers’ shop and ran it with his wife Julie. Two generations and almost a century later, the company has developed into Europe’s market leader. Deichmann is currently active in 21 countries with about 3,000 local shops and employs approximately 30,000 people. Now as always, Deichmann is a family business that believes in growing through its own resources. Stock issues and bank loans are out of the question for Deichmann. Up to 1945, the company was shaped and limited by the politics and economics of the Weimar Republic and the subsequent tyranny of Nazism. The company’s founder, Heinrich Deichmann was against the regime in power. Among other things, he criticized the persecution of his Jewish compatriots, which he experienced at close range. He died in 1940 at the age of only 52. At this point, Heinz-Horst Deichmann, born in 1926, had occasionally been helping in the shop. His mother Julie sustained the shop through the war years. After the war, Heinz-Horst Deichmann studied medicine and theology. On the side, he continued to run the family business together with his mother.

External links


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