- Pure Dead Brilliant
"Pure Dead Brilliant" is a phrase peculiar to the people of
Glasgow, Scotland. It came into common use around the late 1970s/early 1980s and was satirised by comedian Elaine C. Smithin the popular BBCsitcom "City Lights". Often followed with the phrase 'by the way', Pure Dead Brilliant is generally used to describe something that is extraordinarily special, such as:
Irn Bruis pure dead brilliant, by the way!"
The phrase was controversially adopted by Prestwick International Airport, Scotland as its marketing slogan [http://www.gpia.co.uk/general/newsItem.asp?NewsItemID=168 Glasgow Prestwick Airport - and Scotland - are "Pure Dead Brilliant"] , Prestwick Airport press release, May 19 2005] , and it has also been used as the title of one of
Debi Gliori's "Pure Dead" series of children's books, "Pure Dead Brilliant".
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