Twizzlers

Twizzlers are a popular brand of fruit snack in the United States (often called a licorice fruit snack, though usually incorrectly since most of its flavors do not contain the licorice extract of traditional black licorice). They are the product of Y&S Candies, Inc., of Lancaster, Pennsylvania, now a subsidiary of The Hershey Company.

Y&S Candies was founded in 1845, then known as Young and Smylie; they established the Y&S trademark in 1870. In 1902, three small firms (S.V. & F.P. Schudder, H.W. Petherbridge, and Young & Smylie) merged to create the National Licorice Company. In 1968, the company dropped the "National Licorice Company" moniker in favor of the current name. In 1977, the company was acquired by Hershey Foods, which became The Hershey Company in 2005.

Flavors and varieties

The company produces Twizzlers in cherry, strawberry, chocolate, watermelon,and licorice flavors, and a variety of shapes and sizes. In addition to their "Twists", "Bites", and "Nibs" of various sizes, Y&S introduced "Pull 'n' Peel" in 1994, and both "Twerpz" and "Strawz" in 2004 [ Twizzlers History, Hersheys.com [http://www.hersheys.com/products/details/twizzler/index.asp?name=TWIZZLER&id=000000006484-000000006484] ]
Limited edition cherry cola and "rainbow" (fruit variety consisting of strawberry, orange, lemonade, watermelon, blue raspberry and grape) flavors were sold in starting in 2006 and to this very day. Today all these flavors of "rainbow" Twizzlers are still sold in stores and movie theaters. The company also manufactures a special 2 foot long variety. All Twizzler products are OU Certified.

References

External links

* [http://www.hersheys.com/products/details/twizzlers.asp Twizzlers product page]