Surf (detergent)

Surf is the name of a brand of laundry detergent made by Unilever. This detergent brand was introduced in the 1950s and is used to market Unilever detergent products in the UK, Ireland, USA and many other countries.

The brand is international, but the formulations of the detergent and the market segment targeted vary by region.

Marketing

Unilever markets detergent products internationally and uses individual sub-brands to segment those markets. This tactic is also employed by Proctor & Gamble, Unilever's main competitor.

The company has several key detergent brands: Their premium brand in most markets is "Omo". The secondary brand is usually "Surf"

In the UK, Ireland and New Zealand, Unilever has rights to the Persil brand, and use it to market their premium detergent products.

In France, Unilever's premium product is 'Skip', while Omo is used as a secondary brand.In this market, Unilever also has rights to the Persil brand and uses it to market a range of sensitive and natural detergents.

In the United States, Unilever's premium brand is "All", with Surf as a secondary brand, while in Canada, Unilever's main detergent brand is "Sunlight".

External links

* [http://www.unilever.com/ourbrands/homecare/Surf.asp Unilever - Surf]
* [http://www.corporatewatch.org.uk/?lid=700 Corporate Watch brand split]