Clunk Click Every Trip

Clunk Click Every Trip

"Clunk Click Every Trip" was the slogan of a series of British public information films sponsored by the Royal Society for the Prevention of Accidents (RoSPA), commencing in January 1971 and starring Jimmy Savile. The slogan was introduced during the previous campaign, fronted by Shaw Taylor and featuring the slogan "Your Seatbelt Is Their Security". However, it was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt that proved the most memorable aspect of that campaign, and so it was upgraded to act as the slogan when the films moved into colour.

The advertisements highlighted the dangers of being thrown through the windscreen in a traffic collision and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983, in the UK, although car manufacturers had been legally obliged to fit front seatbelts in vehicles since 1965.[1]

Contents

Films

Some of the films in the series included:

  • Maximillian, in which a young man who was paralysed in a car crash as a result of not wearing a seatbelt advises the audience to "Clunk Click Every Trip".
  • Shopping, with Jimmy explaining that, contrary to popular belief, most road accidents occur on short trips and often on roads with which the driver is familiar, such as women going shopping for groceries or collecting children from school.
  • Accidents At Speed, showing what can happen to an unbelted person in the front of a car in a crash at 30mph or faster.
  • Lucky Escape, where a young couple explain how seatbelt use saved their lives in an accident that completely crushed their car.
  • Myrtle, showing a woman who was blinded in a car accident because she wasn't belted in.
  • Loose Objects, in which Jimmy demonstrates, using an egg in two different boxes, how a seatbelt will protect you in the event of an accident.

The last Public Information Film to use the slogan was Elephant, produced in 1993.

See also

References

http://www.rospa.com/about/history/seatbelt-history.aspx

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Click It or Ticket — California s version of the campaign includes widespread placement of these traffic signs Click It or Ticket is a National Highway Traffic Safety Administration campaign aimed at increasing the use of seat belts among young people in the United… …   Wikipedia

  • Jimmy Savile — Infobox Person name = Sir Jimmy Savile image size = 150px caption = birth name = James Wilson Vincent Savile birth date = birth date and age|1926|10|31 birth place = Leeds, Yorkshire, England death date = death place = death cause = resting place …   Wikipedia

  • Seat belt legislation — is a law or laws put in place to enforce or require, the fitting of seat belts to motor vehicles, or the wearing of seat belts by motor vehicle occupants. Most western countries have some seat belt legislation.Fact|date=March 2008.The legal… …   Wikipedia

  • Public information film — Public Information Films (known as PIFs) are a series of government commissioned short films, shown during television advertising breaks in the UK. The US equivalent is the Public Service Announcement (PSAs). ubjectsThe films advised the public… …   Wikipedia

  • Elephant (public information film) — Elephant is the title of a British public information film about the importance of wearing a seatbelt in the rear of a car. It was first broadcast in 1993 and continued until 1998, when it was replaced by the Julie campaign. The film, shot… …   Wikipedia

  • Onomatopoeia — For comic book villain, see Onomatopoeia (comics). For the Flobots album, see Onomatopoeia (album). A sign in a shop window in Italy pr …   Wikipedia

  • Road traffic safety — Sidewalks, curbs and traffic signals in Maryland, United States …   Wikipedia

  • Maurice Dodd — Born 25 October 1922(1922 10 25) Hackney, England …   Wikipedia

  • Seat belt — This article is about the safety device. For the band, see The Seatbelts. A 3 point seat belt …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”