Adolphe Mouron Cassandre

Adolphe Mouron Cassandre (24 January 1901 – 17 June 1968) was a Ukrainian-French painter, commercial poster artist, and typeface designer.

Early Life and Career

He was born Adolphe Jean-Marie Mouron in Kharkov, Ukraine,^[1] to French parents. As a young man, Cassandre moved to Paris, where he studied at the École des Beaux-Arts and at the Académie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, he earned a reputation with works such as Bûcheron (Woodcutter), a poster created for a cabinetmaker that won first prize at the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes.

Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits.

His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique.

With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.

Later Career

With the onset of World War II, Cassandre served in the French army until the fall of France. His business long gone, he survived by creating stage sets and costumes for the theatre, something he had dabbled in during the 1930s. After the war, he continued this line of work while also returning to easel painting. In 1963, he designed the well-known Yves Saint-Laurent logo.

In his later years, Adolphe Mouron Cassandre suffered from bouts of depression prior to his suicide in Paris in 1968.^[1]

In 1985, Henri Mouron told his father's life story in a book titled A.M. Cassandre. The book, published in English by Rizzoli, is currently out of print.^[2]

Typefaces

These foundry types were produced by Deberny & Peignot from designs by A.M. Cassandre^[3]:

• Acier Noir (1936)
• Bifur (1929)
• Peignot (1937)
• Touraine (1947), with Charles Peignot)

References

1. ^ ^{a b} O'Mahony, Niamh. "Adolphe Mouron Cassandre (1901-1968)". http://www.identifont.com/show?10Y. Retrieved Augist 7, 2009. 
2. ^ Amazon.com page for A.M. Cassandre by Henri Mouron
3. ^ Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Lts.: 1953, 1983, ISBN 0-7137-1347-X, p. 2408-249

Sources

• Robert K. Brown: The poster art of A. M. Cassandre. - New York: Dutton, 1979
• Henri Mouron: A. M. Cassandre : affiches, arts graph., théâtre. - München: Schirmer/Mosel, 1985
  published in English as Cassandre : Posters, Typography, Stage Designs - London: Thames and Hudson, 1986 (ISBN 0-500-23450-7)

External links

• Adolphe Mouron Cassandre in the German National Library catalogue (German)
• Official french website with lots of samples of his work
• Art Directors Club biography, portrait and images of work

Persondata
Name	Cassandre, Adolphe Mouron
Alternative names
Short description	Ukrainian-French painter, commercial poster artist, and typeface designer
Date of birth	January 24, 1901
Place of birth	Kharkov, Ukraine
Date of death	June 17, 1968
Place of death	Paris, France