- Izze Beverage Company
Infobox Company
name = IZZE Beverage Company
company_
type = Private
foundation = 2002
location_city = Boulder,Colorado
location_country =United States
key_people = Todd Woloson and Greg Stroh
industry =Beverage
products =IZZE , Izze-esque
revenue =
operating_income =
net_income =
num_employees =
parent =
divisions =
subsid =
slogan =
homepage = [http://www.izze.com www.izze.com]
dissolved =
footnotes =IZZE Beverage Company is the name of the company that produces and distributes the
Izze line of fruit-derivedcarbonated soft drink s commonly sold atStarbucks and other coffee shops, Chipotle, Whole Foods, Target, CostCo, other health food stores, and grocery stores. IZZE is made of 70% fruit juice and 30% sparkling water. All of the sweetness comes directly from the fruit. The company was founded in Boulder,Colorado by Todd Woloson and Greg Stroh in2002 . Izze has founded the charity programProject Reach . This program helps give more educational opportunities to families of the farmers that sell their fruit to Izze.The company competes against others in the gourmet soda segment who, unlike
Coca-Cola andPepsi , use nohigh fructose corn syrup . Its primary competitors in this segment areGrown-up Soda (GuS) ofNew York ,Fizzy Lizzy of New York, andSteaz of Newtown,Pennsylvania .On
September 26 ,2006 , IZZE Beverage Co was purchased byPepsiCo . PepsiCo has announced that it plans to leave IZZE as is, only assisting with marketing efforts. [cite web
title = PepsiCo Acquires Izze Beverage Co
url = http://www.amonline.com/article/article.jsp?id=17107&siteSection=1
date = 2006-09-27
lastname = Maras
firstname = Elliot]The IZZE Beverage Co introduced its second line of beverages, IZZE-esque, on
March 9 ,2007 . IZZE-esque is reminiscent of the original IZZE but contains approximately 60 calories per serving versus the 90-120 per serving in original IZZE and contains 5% fruit juice versus 70%. [cite web
title = IZZE Beverage Company Introduces New IZZE esque at Expo West
url = http://www.drinknews.net/article.html?320
date = 2007-03-17
publisher = DrinkNetwork]The name IZZE was chosen because the creator's daughter is named Isabel and "Izze" is her nickname. [cite web
title = Questions We Are Often Asked
url = http://www.izze.com/?id=21]References
External links
* [http://www.izze.com/ Official website]
* [http://www.izzeesque.com/ Izze-esque promotional website]
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