Benoist (tea)

Benoist (tea)

Benoist is a type of British-style tea marketed in Japan. The brand was greatly popularised by the Japanese television drama "Densha Otoko", where sales reportedly tripled as a result of being featured in the show. The drama claimed that Benoist is the only tea company to hold a set of three Royal Warrants, specifically by Her Majesty the Queen, HRH The Prince of Wales, and HM the Queen Mother. However there is no evidence to support this claim, and a search of the Royal Warrant Holders Association website reveals this to actually be true of R. Twining & Co.

References

* [http://mdn.mainichi-msn.co.jp/waiwai/archive/news/2005/08/20050802p2g00m0dm015000c.html "Japan recruits romantic otaku geeks to revive economy"] , Mainichi Daily News, August 2 2005.

External links

* [http://www.royalwarrant.org/ The Royal Warrant Holders Association]
* [http://www.benoist.co.jp/ Benoist official website] (Japanese)


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