WFLF (AM)

Infobox Radio Station


name = WFLF
frequency = 540 kHz
city = Pine Hills, Florida
area = Greater Orlando
format = News/Talk
affiliations = Fox News Radio
The Weather Channel
owner = Clear Channel Communications
licensee = CCB Licenses, Inc.
branding = AM 540 WFLA
power = 50,000 watts
class = B
facility_id = 51970
webcast = [http://www.540wfla.com/pages/streaming.html Listen Live]
website = [http://www.540wfla.com/main.html www.540wfla.com]
callsign_meaning = W FLorida Five-forty

WFLF is the callsign for NewsRadio 540 WFLA, an AM talk radio station in Orlando, Florida, United States. It broadcasts at a medium-wave frequency of 540 kHz. It is owned by Clear Channel Communications and operates out of Clear Channel's Orlando area offices in Maitland. Its callsign alias comes from sister station NewsRadio 970 WFLA in Tampa. It is a Fox News Radio and Weather Channel radio affiliate. It runs a 50kW transmitter out of Pine Hills, Florida.

WFLF is the Greater Orlando affiliate for "The Rush Limbaugh Show", "The Glenn Beck Program", and "Coast to Coast AM". It also features a local drive-time show hosted by former local news anchor Bud Hedinger. WFLF was the local affiliate for The Schnitt Show until 2003, and Dr. Laura until 2005, and previously featured a local morning show hosted by Pat Campbell. The station actively positions itself on the conservative end of the political spectrum, with such local marketing slogans as "Start your day the Right way," "Central Florida's Right News" and "Rush is Right."

WFLF debuted in February 2001. It took over the frequency formerly held by 540 The Team, a sports radio station which moved to 740-AM to become 740 The Team. In January 2008, WFLF merged selected programing with 740 The Team, after that station changed format.

Programming changes

Through the fall of 2007, WFLA carried the Pat Campbell show from 6 a.m.-9 a.m., and was the Orlando affiliate for "The Mike Gallagher Show". In December 2007, 540 WFLA began to merge programming with 740 the Team, a sports radio station which was preparing to change to a Spanish-language format. Pat Campbell was fired, and his show ended in December. A simulcast of the 740's "The Dan Sileo Show" took its place, and became the permanent replacement in January 2008.

WFLA retained "Glenn Beck", "Rush Limbaugh", and Bud Hedinger. They filled the drive time slot with 740's "The Finish Line" from 6-9 p.m. starting in January 2008. After only one week, however, host Jerry O'Neill abruptly quit, and went to rival WHOO. Contributor Mike Tuck took over the host role, with The Shot Doctor reprising his color role.

During the NFL playoffs, WQTM's contract with the Buccaneers Radio Network and Westwood One was not picked up, and it reverted to real Radio 104.1, another Orlando-area Clear Channel station.

WFLF is the new flagship station of the Orlando Predators Arena Football League team [http://www.orlandopredators.com/SportSelect.dbml?DB_OEM_ID=3700&KEY=&SPID=1700&SPSID=21543] , and is expected to inherit coverage of UCF Knights sports as well from AM 740, now called "La Preciosa."

Current programming

Monday through Friday

* unless pre-empted by special programming

References