- Juicy Fruit
Juicy Fruit is a brand of
chewing gum made byWrigley's . Introduced in theUnited States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.Juicy Fruit was taken off the
civilian market temporarily duringWorld War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included inC-ration s made sufficient production impossible. The gum was re-introduced to the general public in 1946.Each three-
gram stick contains tencalorie s (42 joules).Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.
People often report that the (
Southeast Asia n)jack fruit tastes nearly identical to Juicy Fruit, but just which "fruit " serves as its flavor has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry" and "Grapermelon" under the Juicy Fruit brand. Wrigley's apparently told "Imponderables " thatbanana is one crucial flavor among many others. It is likely, however, that the chemical used for flavoring is isopentenyl acetate, acarboxylic ester . [Pavia, "Organic Laboratory Techniques" pp.99-100]In the early 2000s, a pellet gum version was introduced, and contains no sugar, unlike the stick version. However, the green version contains sugar, and was introduced in 2006.
For the past 25+ years the slogan for Juicy Fruit has been "The taste is gonna move ya!".
Notes
References
*cite book | author = Pavia, Donald L. | coauthors = Lampman, Kriz, Engel | title = Introduction to Organic Laboratory Techniques | publisher = Thomson Brooks/Cole | year = 2007 | isbn = 978-0-495-01630-4
External links
* [http://www.juicyfruit.com/ Juicy Fruit] , the official website for the brand.
* [http://www.wrigley.com/wrigley/products/products_juicy_fruit.asp Wrigley's "Juicy Fruit" page]
Wikimedia Foundation. 2010.
