Clipper Magazine

Clipper Magazine
Clipper Magazine, Inc.
Type Subsidiary
Industry Direct Mail, Internet Advertising, and Marketing
Founded 1983
Headquarters Mountville, Pennsylvania
United States
Key people Steve Zuckerman, Ian Ruzow, Bob Zuckerman
Products coupon magazines
Employees 1400
Parent Gannett
Website clippermagazine.com

Clipper Magazine is a corporation that produces coupon and advertisement magazines in over 405 individual markets in 26 states. The company started in 1983 as a student business at Franklin & Marshall College, in Lancaster, Pennsylvania, by Steve Zuckerman, Ian Ruzow, and Bob Zuckerman. The magazine is mailed several times annually in 500 local editions, in 31 states.[1] In Georgia and Arizona, the magazine carries the name Savvy Shopper. The magazine's readership exceeds 30 million annually. In October 2003, Clipper Magazine was purchased by the Gannett Company, which expanded its market from a local niche to a nationwide advertiser.[2] The company recently started a partnership with Rewards Magazine in Dayton, Ohio.

Naming rights

In 2004, Clipper Magazine purchased the naming rights of Clipper Magazine Stadium, home of the Lancaster Barnstormers of the Atlantic League of Professional Baseball, for $2.5 million over ten years. The baseball park is located at 650 North Prince Street in the Northwest Corridor neighborhood of Lancaster, Pennsylvania.[3]

References

  1. ^ "About Clipper". Clipper Magazine. http://clippermagazine.com/companyprofile.cfm. Retrieved February 16, 2009. 
  2. ^ "Gannett buys Clipper". All Business. http://www.allbusiness.com/marketing-advertising/marketing-advertising/5830585-1.html. Retrieved February 16, 2009. 
  3. ^ "Clipper Magazine buys naming rights". Clipper Magazine. http://www.clippermagazine.com/press/b2b.cfm. Retrieved May 16, 2006. 

External links

v · d · eGannett Company Inc.
Corporate directors:   Gracia C. Martore (Chairman, President & CEO)   •   Full list of directors
United States national newspapers:   USA Today    •   USA Weekend    •   Sports Weekly
v · d · eGannett Company regional daily newspapers in the United States

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v · Gannett Company television stations in the United States
ABC affiliates
KXTV  •  WJXX  •  WZZM
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KTHV  •  WFMY  •  WLTX  •  WMAZ  •  WTSP  •  WUSA
NBC affiliates
KARE  •  KPNX  •  KSDK  •  KUSA  •  WBIR  •  WCSH  •  WGRZ  •  WKYC  •  WLBZ  •  WTLV  •  WXIA
MyNetworkTV affiliates
KTVD  •  WATL
v · Newsquest daily newspapers in the United Kingdom
v · Gannett Government Media newspapers and magazines

Air Force Times  • Armed Forces Journal  • Army Times  • C4ISR Journal  • Defense News  • Federal Times  • Marine Corps Times  • Military Times  • Military Times Edge  • Navy Times  • Training & Simulation Journal
Other assets: Clipper Magazine  •  Gannett Digital  •  Gannett Foundation  •  Gannett Healthcare Group  •  Pointroll Inc.  •  ShopLocal
Investments: CareerBuilder (50.8%) •  Classified Ventures (joint venture) •  Metromix (50%) •  Topix (minority stake)  
Annual revenue: US$8.03 billion (2004)  •  Employees: 49,675  •  Stock symbol: NYSE: GCI  •  Website: gannett.com

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