M&M's World

M&M's World is a store that specializes in everything from M&M's Candy to M&M's clothing. The most famous location is in the Las Vegas Strip in Paradise, Nevada but stores also opened in New York City in 2006 and Orlando, Florida in 2005.Houck, Jeff. "It's like candy", "The Tampa Tribune", 2008-03-12, p. 2.] [Chediak, Mark. "Retail exec offers tasty morsels about M&M's", "Orlando Sentinel", 2006-11-21, p. 1.]

Las Vegas location

The first location opened in Las Vegas in 1997, in the Showcase Mall next to the MGM Grand.Wilson, Marianne (March 2006). "M&M's World Makes Candy Fun", "Chain Store Age", 82 (3): 104–105.] [Straach, Kathryn. "Coke, M&M's part of 'real thing' in desert oasis", "Milwaukee Journal Sentinel", 1998-02-08, p. 7.] The four-story [Allen, Tina. "Chocolate lovers get Showcase store", "Las Vegas Review-Journal", 1997-06-04, p. A4.] M&M's World includes a gift shop on the first floor. The shop leads to a 3D movie theater, and staff members will usually give people who see the movie a pack of M&M's on their way out. Also on display are M&M's in nearly every color, and a replica of the M&M's race car that is driven in the NASCAR Sprint Cup series. M&M's clothing is sold on the second floor and on the stairs that go up to the second floor are pictures showing how the M&M characters have evolved over the years painted on the wall.

The Las Vegas location received eight million visitors in 2007.

New York City location

The New York City store is within a 24,000-square-foot, three-level glass box, in Times Square. It includes a 50-foot-wide, two-storey-high, "wall of chocolate", made up of 72 continuous candy-filled tubes. M&M bills it as "the world's largest". [Wilson, Marianne (May 2007). "M&M's Taste for Color", "Chain Store Age", 83 (5): 180–181.]

M&M World in Times Square is New York City's largest candy store, and offers merchandise such as themed clothing, dishware, watches, and piggy banks. Before it opened in 2006, nearly 13,000 people lined up for the 198 jobs, which were in demand because of a more generous health benefit package than is usually offered for an entry-level retail job in New York. [Kadushin, Peter. "Got a job? Sweet! Lucky few savor new gigs at M&M's World Times Square Store", "New York Daily News", 2006-12-07, p. 2.]

Orlando location

Located in The Florida Mall, the 17,500-square-foot Orlando store was named "international store of the year" for 2006 by the Institute of Store Planners and "VM+SD" magazine (which covers store design and visual merchandising). [Pramik, Mike. "Eye candy: Columbus retail-design firm's latest award-winner a treat for M&M", "The Columbus Dispatch", 2007-02-01, p. E1.]

References

External links

* [http://www.vegas.com/attractions/on_the_strip/mandmworld.html M&M World information at vegas.com]
* [http://www.mymms.com/merchandise/ Official M&M'S World Site]