- Brand India
Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of
service sector ,manufacturing ,information technology ,infrastructure ,information technology enabled services , etc. The campaign uses both India as huge market for products and services as well as a lucrative destination for investment. The federal government is spearheading the campaign with considerable cooperation from the domestic business bodyConfederation of Indian Industry (CII) and the more informalIndia Inc abroad.Amongst the leading organizations working on building Brand India is
India Brand Equity Foundation (IBEF), apublic-private partnership between the Ministry of Commerce and Industry, Government of India, and theConfederation of Indian Industry . It aims to effectively present the India business perspective and leverage business partnerships in a globalising market-place.Its website ( [http://www.ibef.org ibef.org] ) is a resource centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.ee also
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India Brand Equity Foundation
*CII
*India
*India Inc External links
* [http://www.ibef.org/brandindia/ India Brand Equity Foundation]
* [http://ibef.org/attachment/INDIA_FOLDER.pdf The IBEF brochure]
* [http://www.brandindia.net/ Brand India forthcoming book by Niclas Ljungberg]
* [http://www.rediff.com/money/2006/feb/18spec.htm Made-in-India brand gets stronger by Suveen K Sinha (rediff.com)]
* [http://www.indiaprwire.com/pressrelease/other/200611281173.htm India Infrastructure Show]
* [http://ecophilo.blogspot.com/2005/09/brand-india-and-blogosphere.html A Blog on Brand India]
* [http://internationalhospitalityfair.in CII India - International Hospitality Show]Books
* Mongia, Sunanda. "Brand India". ISBN 81-7646-469-4
* Rangnekar, Sharif D. "Realizing Brand India: The Changing Face of Contemporary India". ISBN 81-291-0610-8News
* [http://timesofindia.indiatimes.com/articleshow/1889133.cms Brand India: Now shining everywhere by Aparna Ramalingam (timesofindia.com)]
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