Pop Secret

Pop Secret is a brand of popcorn produced by Weaver Popcorn Company for General Mills, introduced in 1986. Nineteen different varieties of popcorn are produced under the imprint, including light popcorn, cheddar cheese popcorn, and kettle corn. [ [http://www.generalmills.com/corporate/brands/product.aspx?catID=74] ]

Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400", which was held at North Carolina Speedway.

Pop Secret created a variety of colored popcorn called Pop Qwizsic in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color. [ [http://x-entertainment.com/articles/0860/ Pop Quiz article and video] ]

Pop Secret created the What's Your Pop Secret? Theatre, [ [http://www.whatsyourpopsecret.com/default.htm What's Your Pop Secret? Theatre] ] which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND), [ [http://www.filmindependent.org/ FIND (Film Independent)] ] a non profit organization that helps increase diversity in film making within the industry.

A troupe of independent writers, film makers, and animators created Pop Secret Mountain, [ [http://popsecretmountain.com/ Pop Secret Mountain] ] a fan site devoted to the product. The site was panned by the advertising community as being blatantly corporate. [ [http://adweek.blogs.com/adfreak/2006/08/whats_the_deal_.html Adfreak: What’s the deal with Pop Secret Mountain?] ] [ [http://commercial-archive.com/node/132272 Adland: Popsecret "fan site" created by professionals] ] [ [http://www.adrants.com/2006/08/pop-secrets-cgm-project-not-so-secret.php Adrants: Pop Secret's CGM Project Not So Secret] ] However, the site was neither funded nor endorsed by General Mills and continues to stand today as a beacon for those who simply like a product.

References