Live Search

Infobox Website
name = Live Search



caption = Live Search homepage
url = http://search.live.com
commercial = Yes
type = Search Engine
language = Multilingual
registration = Optional
owner = Microsoft
author = Microsoft
launch date = March 8, 2006 (beta) September 11, 2006 (1.0) September 26, 2007 (2.0)
current status = Active
revenue =
slogan =
alexa =

Live Search (formerly "Windows Live Search" and "MSN Search") is the name of Microsoft's web search engine, designed to compete with the industry leaders Google and Yahoo!. Live Search is accessible through Microsoft's Live.com and MSN.com web portal. Currently, Live Search is the fourth most used search engine after Google, Baidu, and Yahoo! [ [http://searchengineland.com/070921-105613.php Nielsen NetRatings: August 2007 Search Share Puts Google On Top, Microsoft Holding Gains] , "SearchEngineLand", September 21, 2007]

The search engine offers some innovative features, such as the ability to view additional search results on the same web page (instead of needing to click through to subsequent search result pages) and the ability to dynamically adjust the amount of information displayed for each search-result (i.e. just the title, a short summary, or a longer summary). It also allows the user to save searches and see them updated automatically on Live.com.

History

MSN Search

MSN Search was a search engine by Microsoft that comprised a search engine, index, and web crawler. As of September 12, 2006, MSN Search is now Live Search. This offers users the ability to search for specific types of information using search tabs that include Web, news, images, music, desktop, local, and Microsoft Encarta. MSN Search aims to make its over 2.5 billion worldwide queries each month "more useful by providing consumers with improved access to information and more precise answers to their questions." A configuration menu is available to change the default search engine in Internet Explorer, but the selection is sometimes criticized as being limited, and a custom URL cannot be entered without installing an add-on.

MSN Search first launched in the fall of 1998 using search results from Inktomi. In early 1999, MSN Search launched a version which displayed listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. Since then Microsoft upgraded MSN Search to provide its own Microsoft-built search engine results (list of web addresses with samples of content that meet a user's query), the index of which is updated weekly or even daily. The upgrade started as a beta program in November 2004 (based on several years of research), and came out of beta in February 2005. Image search was powered by a third party, Picsearch. The service also started providing its search results to other search engine portals in an effort to better compete in the market.

Live Search

The first public beta of Live Search was unveiled on March 8 2006, with the final release on September 11 2006 replacing MSN Search.

On March 21 2007, it was announced that Microsoft would separate its Live Search developments from the Windows Live services family. Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's "Platform and Systems division". As part of this change, Live Search was consolidated with Microsoft adCenter. [ [http://blogs.zdnet.com/microsoft/?p=339 Mary Jo Foley: Microsoft severs Live Search from the rest of the Windows Live family] ]

In the roll-over from MSN Search to Live Search, Microsoft stopped using Picsearch as their image search provider and started performing their own image search, fueled by their own internal image search algorithms. [ [http://searchenginewatch.com/showPage.html?page=3623401 Chris Sherman, September 12, 2006, Microsoft Upgrades Live Search Offerings] ]

earch products

In addition to its tool for searching webpages, Live Search also provides services for searching:

On May 23, 2008, Microsoft announced the end of Live Search Books and Live Search Academic, both sites to be closed, with their results integrated into regular Search. Soon after the announcement, Microsoft posted a notice on Windows Live Expo stated that its service will be discontinued from July 31, 2008.

Webmaster services

Live Search allow webmasters to manage the web crawling status of their own websites through Live Search Webmaster Center. Additionally, users may also submit contents to Live Search via the following methods:
* Live Search Local Listing Center allow businesses to add business listings onto Live Search Maps and Live Search Local
* Live Product Upload allow merchants to upload products information onto Live Product Search
* Live Search Books Publisher Program allow book publishers to upload information onto Live Search Books
* Soapbox on MSN Video allow users to upload videos for searching via Live Search VideoMicrosoft's announcement for the end of Live Search Books and Live Search Academic on May 23 2008 also included the closure of Live Search Books Publisher Program.

Live Search Cashback

Following the acquisition of Jellyfish.com, Microsoft has integrated its services with Live Search to become what is known as Live Search Cashback. This service allow users to earn cashback savings based on a percentage of the product price they have purchased online using Live Search.

Other search services

Live Search Mobile allow search results to be displayed onto a mobile device. Microsoft also develops and operates other search tools and services including Windows Desktop Search.

There are also many Windows Live services available that are not directly search-related. Windows Live Hotmail, for example, is a webmail application, but still include search features.

earch results

Live Search is not limited to reporting back indexed pages corresponding to a plain search query.When entering a search query using multiple words Live Search will search results trying to match all the keywords. However Live Search also contains advanced search options available through an advanced link and then dropdown options or directly via entering advanced options in the search query:

Advanced search options

In searches on Live search you can use operators to improve search results. Live Search recognizes the following operator symbols:

* + - Finds pages that contain ALL the terms preceded by the + symbol, and allows inclusion of terms that are usually ignored.
* " - Finds the exact words as quoted.
* () : Finds or excludes pages that contain a group of words.
* AND or & : Finds pages that contain ALL the terms or phrases.
* NOT or -: Excludes pages that contain a term or phrase.
* OR or | : Finds pages that contain either of the terms or phrases

Advanced search keywords

A variety of advanced search operators can be used to perform more sophisticated queries. These are [cite web
url=http://help.live.com/Help.aspx?project=WL_Searchv1&querytype=topic&query=WL_SEARCH_REF_AdvancedSearch.htm
title=Advanced search keywords
publisher=Live.com
accessdate=2007-10-27 ] :

* filetype: - restrict the results of the Live Search to a particular filetype extension e.g. .html, .txt, .pdf, .doc, .xls, and .ppt
* contains: - returns the pages linking to the specified filetype.

* site: - restricts the returned hits to a specific website.
* link: - Finds sites that have links to the specified website or domain.
* linkdomain: - Finds sites that link to any page within the specified domain.
* linkfromdomain: - Finds sites that are linked from the specified domain
* url: - Checks whether the listed domain or web address is in the Live Search index
* ip: - Finds sites that are hosted by a specific IP address.

* language: - Returns web pages for a specific language.
* loc: or location: - Returns web pages from a specific country or region

* inanchor: or inbody: or intitle: or inurl: - Returns pages that contain the specified term in the metadata
* prefer: - Adds emphasis to a search term or another operator to help focus the search results.
* feed: - Finds RSS or Atom feeds on a website for the terms you search for.
* hasfeed: - Finds web pages that contain an RSS or Atom feed on a website for the terms you search for.

idebar gadgets

Live Search Gadget is for Windows Vista's Sidebar that uses Live Search to fetch the user's search results and render them directly in the gadget. The gadget allow users to configure up to two additional custom searches. Users can also search using Live Search Macros from this gadget by creating their own macros or find one in Windows Live Gallery.

Live Search Traffic Gadget displays real-time traffic conditions using Live Search Maps. The gadget provides shortcuts to driving directions, local search and full-screen traffic view. Currently only traffic data from 23 selected US cities are supported, including Atlanta, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, Milwaukee, New York, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis, Tampa, and Washington DC.

On October 30, 2007, both Live Search and Live Search Traffic gadgets were removed from Windows Live Gallery due to possible security concerns. [ [http://www.liveside.net/blogs/main/archive/2007/10/30/yes-the-live-search-and-live-search-traffic-gadgets-are-gone-security-concerns-cited.aspx LiveSide.net: Yes, the Live Search and Live Search Traffic gadgets are gone: security concerns cited] ] However, as of January 24, 2008, the Live Search Traffic gadget is again available for download after the security concern has been addressed. [ [http://www.liveside.net/blogs/developer/archive/2008/01/23/the-traffic-gadget-is-back.aspx LiveSide.net: The Traffic Gadget is Back!] ]

Tie-ins and promotions

Since May 1 2006, Live Search results have been syndicated on Amazon's A9 search service and the experimental Ms. Dewey interactive search site.

On January 17 2007, Microsoft announced that all searches done from a [http://click4thecause.live.com/Search/Charity/Default.aspx special portal site] would lead to a donation to the UNHCR's organization for refugee children, ninemillion.org. The amount to be donated is not readily available on Microsoft's sites, but Reuters AlertNet reports that the amount to be donated is $0.01 per search, with a minimum of $100,000 and a maximum of $250,000 (equivalent to 25 million searches). [ [http://www.alertnet.org/thenews/newsdesk/UNHCR/329ac7cacd8c9f683e9f270d84fc78e9.htm Microsoft Donates to Ninemillion.org - Reuters AlertNet] ]

In April 2007, Microsoft launched Live Search Club, where users can win prizes by playing word games that generate Live Search queries.

In February 2008 Microsoft launced a similar service, called "Big Snap Search". [ [http://www.brandrepublic.com/Digital/News/785817/Microsoft-challenges-search-users-game-snap/?DCMP=EMC-Digital%20Bulletin "Microsoft challenges search users to game of snap".] ]

References

* [http://news.softpedia.com/news/Microsoft-Unveils-Live-Search-35303.shtml Microsoft Unveils Live Search - Softpedia]

ee also

*Ms. Dewey
*Windows Live

External links

* [http://search.live.com Live Search]
* [http://blogs.msdn.com/livesearch/default.aspx Official Live Search team blog]