Market basket

For the Texas and Louisiana grocery store chain, see Market Basket. For the New England grocery store chain, see DeMoulas' Market Basket.

The term market basket or commodity bundle refers to a fixed list of items used specifically to track the progress of inflation in an economy or specific market.

The most common type of market basket is the basket of consumer goods, used to define the Consumer Price Index (CPI). Other types of baskets are used to define

• Producer Price Index (PPI), previously known as Wholesale Price Index (WPI)
• various commodity price indices

The term market basket analysis in the retail business refers to research that provides the retailer with information to understand the purchase behaviour of a buyer. This information will enable the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). An apocryphal early illustrative example for this was when one super market chain discovered in its analysis that customers that bought diapers often bought beer as well, have put the diapers close to beer coolers, and their sales increased dramatically. Although this urban legend is only an example that professors use to illustrate the concept to students, the explanation of this imaginary phenomenon might be that fathers that are sent out to buy diapers often buy a beer as well, as a reward. This kind of analysis is supposedly an example of the use of data mining. A widely used example of cross selling on the web with market basket analysis is Amazon.com's use of "customers who bought book A also bought book B", e.g. "People who read History of Portugal were also interested in Naval History".

See also

• Market basket analysis

References

• DM Review article on Market basket analysis