Coactive media

Coactive media is multiple kinds of media used in combination with media multitasking behavior. That is the simultaneous or alternating use of two or more media, such as TV and Internet (the Web, etc.), especially where the media is synchronized or coordinated – typically (but not necessarily) on multiple devices or screens.

Coactive media is closely related to interactive media use, with emphasis on the multitasking behavior, (and the content, and the media platform services that support that).

Most fundamentally, coactivity is not about devices or individual media content items, or about any particular media platforms, but about how human attention moves among media content items, using available devices and platforms. This is discussed more fully in the article on coactive TV.

Coactive TV is a major form of coactive media. Other forms of coactive media include coactive radio, coactive music, and coactive games.

The multiple devices may include TV, PC, phone, PDA, game console, music player, other entertainment system, etc.