WRVF

Infobox Radio Station
name = WRVF


area = Toledo, Ohio
city =
branding = "The River"
slogan = "Today's Soft Rock"
airdate = August 11, 1946
frequency = 101.5 (MHz)
format = Soft Rock
erp = 41,000 Watts
haat =
class = B
owner = Clear Channel Communications
website = http://www.1015theriver.com
callsign_meaning = Unreferenced|date=December 2007

WRVF (101.5 FM, "101.5 The River") is an American adult contemporary music formatted radio station in Toledo, Ohio, owned by Clear Channel Communications. The station boasts a signal that covers most of northwestern Ohio and southeastern Michigan and can be heard well in parts of the Detroit area. The 101.5 frequency has featured some form of soft music format for decades, evolving from easy listening into mainstream AC.

The River is locally well known, some might say infamous, for playing non-stop Christmas music between mid-November through Christmas day, one of the first AC stations in the country to do so. The morning show of WRVF featured Toledo radio legend Jack "Mitch" Mitchell until March 31, 2006.

WRVF's studios and offices are located at Superior and Lafayette in downtown Toledo. The station's transmitter is located at North Wynn Road at Cedar Point Road in Oregon, OH

History

What is now WRVF began as WSPD-FM, signing on the air on August 11, 1946. In the early 70's the station was sold to Susquehenna Broadcasting and became a beautiful music station, known as "Stereo 101 - WLQR". It played half-hour music tapes mastered at Susquehenna's studios in York PA with local announcers. The station retained this format until 1987 when it became "Soft Rock 101.5 WLQR". A few years later the station began stunting by playing "Friends in Low Places" by Garth Brooks with a man with a southern voice announcing that something new was coming to WLQR on Monday. The following Monday the station kept its soft rock format and became "101.5 The River", changing its call letters to WRVF.

Since 2007, WRVF-FM has been broadcasting in IBOC "HD RADIO". The "HD1" programming is the digital version of its analog audio, while the "HD2" 'channel' is an alternate format known as "Amie". WRVF is also the Local Primary Emergency Alert Station in Northwestern Ohio.

WRVF became the new home of the popular "Friday Night '80s" feature in May 2007 after crosstown competitor WWWM (Star 105) dropped it in favor of Delilah six nights a week. However, from 7 p.m. to midnight on Friday nights, the show consists of John Tesh's show with '80s music played in place of the normal AC format.

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