Two-step-flow of communication — [ tuːstepfləʊ əv kɔmjuːni keɪʃn, englisch], Zwei Stufen Fluss der Kommunikation … Universal-Lexikon
Two-step-flow of Communication — Das Modell des Zweistufenflusses der Kommunikation (Two Step Flow Modell) nach Paul Lazarsfeld ist ein Kommunikationsmodell und beschäftigt sich mit der Verbreitung von Informationen durch Massenmedien. Nach dem ursprünglichen Modell informieren… … Deutsch Wikipedia
Two step flow theory — La théorie nommée « Two step flow theory » a été développée par Paul Lazarsfeld (avec Bernard Berelson et Hazel Gaudet) après la Seconde Guerre mondiale, aux États Unis, dans son livre The People s Choice (1944). Il s agit d une analyse … Wikipédia en Français
Topic outline of communication — Communication is the process of generation, transmission, or reception of messages to oneself or another entity, usually via a mutually understood set of signs. The following outline is provided as an overview of and introduction to communication … Wikipedia
Outline of communication — The following outline is provided as an overview of and topical guide to communication: Communication – activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver… … Wikipedia
COMMUNICATION - Communication de masse — Par communication de masse, on entend l’ensemble des techniques contemporaines qui permettent à un acteur social de s’adresser à un public extrêmement nombreux. Les principaux moyens de communication de masse ou mass media sont la presse,… … Encyclopédie Universelle
Communication Theory as a Field — In 1999 Robert T. Craig wrote a landmark article[1] Communication Theory as a Field [2] which has since received the Best Article Award from the International Communication Association[3] as well as the Golden Anniversary Monograph Award from the … Wikipedia
Théorie de la communication à double étage — La théorie de la communication à double étage (« Two step flow theory », ou « Two step flow of communication » en anglais) a été développée par Paul Lazarsfeld et Elihu Katz dans le livre Influence personnelle paru en 1955.… … Wikipédia en Français
Diffusion of innovations — The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics the S curve is known as the… … Wikipedia
Coordinated Management of Meaning — Coordinated Management of Meaning, or CMM, is a theory of communication based on the flow of information or data between two people. The theory states the use of language creates the social world around it. In all, CMM heavily relies on three… … Wikipedia
