DataPlay

DataPlay
DataPlay Inc.
Type Incorporation
Founded 1999
Headquarters Flag of the United States.svg Longmont, Colorado, USA
Key people Bill Almon, Jr., CEO and President
Jeff Roberts, CFO
Products DataPlay Engine
DataPlay 500MB Optical Media
Employees ~30 (2006)
Website www.DataPlay.com

DataPlay is an optical disc system developed by DataPlay Inc. and released to the consumer market in 2002. Using very small (32mm diameter) disks enclosed in a protective cartridge storing 250MB per side, DataPlay was intended primarily for portable music playback, including both pre-recorded disks and user-recorded disks (and disks that combined pre-recorded information with a writable area).

DataPlay included an elaborate digital rights management system designed to allow consumers to "unlock" extra pre-recorded content on the disk, after the initial purchase.

The recorded music industry was generally supportive of DataPlay and a small number of a pre-recorded DataPlay disks were released, including a Britney Spears album. However, as a pre-recorded format DataPlay was a dismal failure.

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