Media franchise

Media franchise

A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements. Multiple sequels are often planned well in advance, and (in the case of motion pictures) actors and directors often sign multi-film deals to ensure their participation. Recently, some parts of the film industry have erroneously begun to use the word "franchise" as a synonym for a film series.

Contents

Development to other forms

Fiction

Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Sherlock Holmes, Miss Marple, and other popular detectives, as well as Superman, Spider-Man, and other popular comic book superheroes. Television and film franchises are often expanded upon in novels, particularly those in the fantasy and science fiction genres, such as Star Trek, Doctor Who and Star Wars. Similarly, fantasy, science fiction films and television shows are frequently adapted into an animated television series or a video game, or both.

Non-fiction

Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books. An enduring and extensive example of a media franchise is Playboy Enterprises, which began expanding well beyond its successful magazine, Playboy, within a few years after its first publication, into such enterprises as a modeling agency, several television shows (Playboy's Penthouse, in 1959), and even its own television channel. 25 years later, Playboy released private clubs and restaurants, movie theaters, a radio show, direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in the magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise.

See also

External links


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Franchise — generally means a right or privilege. It may refer to:*Suffrage, the civil right to vote *Franchising, a business method that involves licensing of trademarks and methods of doing business, such as: **Chain store, retail outlets which share a… …   Wikipedia

  • Media portrayal of LGBT people — ranges from positive to very negative. The gay community is constantly battling with the negative image and trying to overcome stereotypes in television, films and other media. However, coverage has become more positive in recent years, possibly… …   Wikipedia

  • Media cross-ownership in the United States — Media cross ownership refers to the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities. Much… …   Wikipedia

  • Media Monitors Australia — Media Monitors Pty Ltd Type Proprietary limited company Industry Media Founded Melbourne, Australia, 1904 Headquarters …   Wikipedia

  • Media in Aberdeen — have long been published or broadcast. The city and surrounding area s main newspaper the Press and Journal has been made and printed in the city since 1748 making it Scotland s oldest newspaper. The city has a number of regional radio stations… …   Wikipedia

  • Media in The Simpsons — Media is a recurring theme of satire on The Simpsons. The show is known for its satire of American popular culture and especially television culture, but has since its inception covered all types of media such as animation, journalism,… …   Wikipedia

  • Franchise activism — refers to forms of activism carried out by individuals or groups in different localities under the same name. This name usually describes an idea put into action rather than the mandate of a single organization. Some examples of franchise… …   Wikipedia

  • Media in Manchester — Construction of the 12,500m² BBC Centre at MediaCityUK built to house the BBC Sport, BBC Children s and BBC Radio Five Live department and various other tennants …   Wikipedia

  • Media in Richmond, Virginia — According to nielsenmedia.com statistics for 2011–2012, the Richmond, Virginia market area is the 57th largest Designated Market Area in the United States, with 559,390 households. Richmond is served by a variety of communication media: Contents… …   Wikipedia

  • Media portrayals of bisexuality — The portrayal of bisexuality in the media reflects societal attitudes towards bisexuality. Contents 1 Literature 1.1 Comic books 1.1.1 X Men franchise 2 Fi …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.