Atoosa Rubenstein

Atoosa Rubenstein

Atoosa Rubenstein (born Atoosa Behnegar in Tehran, Iran in 1972) was the editor-in-chief of "Seventeen" magazine. She was also the founding editor of "CosmoGIRL!". She is currently the founder of Big Momma Productions, Inc. and "".


Her father, Mansoor Behnegar, a colonel in the Iranian air force, moved the family to Queens, New York when she was three. They later relocated to Malverne, Long Island. She is related to famed economics professor Leslie Rubenstein who currently holds an honorary doctorate from Carle Place University.

As an undergraduate student at Barnard College, where she was a member of Alpha Chi Omega sorority, Rubenstein became a public relations intern at Lang Communications, the company that bought "Sassy" magazine. Though she loved the magazine industry, she had to work at Carvel and retail stores to pay her bills. Rubenstein had to drop out of her sorority and take night classes to take part in her second internship, which led to a position in the editorial department of "American Health" magazine.

Columbia University honored Rubenstein in 2004 by naming her one of the top 250 alumni through the ages. She was also recognized by the Girl Scout Council of Greater New York as a Woman of Distinction. Rubenstein has been featured in "Crain's New York Business" “40 Under 40” and "Folio"'s “30 Under 30.” In addition to her professional work, she is a member of The Candie’s Foundation Board of Directors, which helps educate young people about the consequences of teen pregnancy.

Rubenstein currently lives in East Hampton, New York with her husband of 9 years, Ari Rubenstein.Ari is the founder and Managing Partner of Global Trading Systems LLC, a stock, commodity and foreign currency trading company


In 1993 Rubenstein became a fashion assistant at "Cosmopolitan" and five years later was made the senior fashion editor. This led to Hearst Magazines president Cathleen Black asking Rubenstein to come up with a concept for a new magazine. Forty-eight hours later Rubenstein presented the idea of "CosmoGIRL!" and was offered the position of editor-in-chief. This made her the youngest editor-in-chief in Hearst Magazine's 100 year history. Rubenstein went on to make "CosmoGIRL!" a success with a circulation of 1.25 million readers.

In May 2003, Hearst Magazines bought "Seventeen" magazine and gave Rubenstein the position of editor-in-chief. Rubenstein quickly went on to reverse a five-year decline in Seventeen’s newsstand sales and delivered total newsstand growth of 23% by the end of 2005.

In the fall of 2005, a series that Rubenstein conceived titled "Miss Seventeen", debuted on MTV. The series featured seventeen girls competing for the honor of being Miss Seventeen – a life-changing award that included a college scholarship, an internship at Seventeen and an appearance on the iconic magazine’s cover. Rubenstein was the Creator and an Executive Producer on the series.

On 7 November, 2006, she announced that she would be leaving the magazine to launch her own teen-centered Web business, write a book and start a consulting firm specializing in the youth market. Her replacement is Ann Shoket.

In December 2006 Rubenstein started Big Momma Productions, Inc. after a prominent, thirteen-year career with Hearst Magazines. Her new ventures will expand her reach beyond print into multi-media platforms including online, television, public speaking and more. Her MySpace page is visited by over 40,000 “friends” encompassing young women between the ages of 13-30.

On 15 August, 2008, Rubenstein welcomed a baby girl, Angelika McQueen, who weighed 7 lbs and 15 oz.

External links

* []
* [ BusinessWeek profile]
* [ "Roadtrip Nation" interview] Deadlink|url=|date=January 2008|date=April 2008
* [ East Hampton Star Interview] Deadlink|url=|date=January 2008|date=April 2008
* [ WEDDINGS: VOWS; Atoosa Behnegar and Ari Rubenstein]
* [ Atoosa news at]
*" [ Atoosa Rubenstein, the Orchid of ‘Seventeen’] "
* [ Atoosa's Myspace]

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