NPD Group

NPD Group

The NPD Group, Inc. (formerly National Purchase Diary) is a leading North American market research company. The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market research industry. For 2010, NPD ranked 10th according to this report. NPD was founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail sales tracking services, special reports, modeling and analytics, and custom research.[1] Covered industries include apparel, appliances, automotive, beauty, consumer electronics, food and beverage, food-service, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless.[1]

The NPD Group is headquartered in Port Washington, NY with offices across the United States, Asia, the United Kingdom, the European Union, and in Sydney, Australia.[1]

The company's Chief Executive officer is Tod Johnson.[1]


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