Corporate propaganda

Corporate propaganda are propagandist claims made by a corporation (or corporations), nearly always for the purpose of manipulating market opinion to the benefit of their product or to divide public opinion with regard to controversial issues related to that corporation, and its associated business dealings. Corporate propaganda is distinct from advocacy. Advocacy presents product and service information fully, fairly, and without exploitation of consumer emotions. Just as the use of these products and services can provide pluses which outweigh the minuses to society and individuals, their advocacy may function more positively than negatively.

The most common forms of corporate propaganda are advertising and public relations.

Examples

• Decision Earth Procter & Gamble propaganda materials distributed to schools, to influence young children with pseudoscientific notions.
• Bechtel Corporation^{[clarification needed]}
• Tobacco industry Long history of advertising and litigation wherein practices of manipulation and deception are common.
• Climategate

See also

• Corporate communication
• Greenwash
• Marketing speak
• Spin (public relations)

External links

• Constructing 'Reality': When Facts Do Not Matter and Instinct and Hunches Rule