Cadbury Caramilk

Cadbury Caramilk
Type Confectionery
Owner Kraft Foods
(The Hershey Company in the United States)
Related brands List of Cadbury products

Caramilk is a caramel-filled candy bar made by Cadbury Adams in Canada. It was first sold in 1968.[1]

Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. The standard bar is not actually made with chocolate, and is simply listed as "candy" on the wrapper. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.


Advertising campaigns

One of the advertising campaigns for Caramilk bars revolved around the question of how the center of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.[1] The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).

Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk has won a Clio award.[2][3]


Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.[4]

Similar products

Cadbury Dairy Milk Caramel

In the United Kingdom, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.


Cadbury Caramello

In the United States, a similar bar is produced under license by The Hershey Company and sold under the brand Cadbury's Caramello.[5]

Caramilk (Australia)

In the early-mid 1990s, a bar was sold in Australia by Cadbury/Nestle under the name Caramilk which was solid caramel-flavoured chocolate. Wrapping (Caramilk written on an angle, displayed the look of the chocolate, brown and caramel colours on packaging)


  1. ^ a b Demontis, Rita (2008-09-21). "Caramilk secret a sweet mystery". Toronto Sun. Retrieved 2008-12-28. 
  2. ^ [1]
  3. ^ How off Burghardt are Base and Burghardt?, Strategy Magazine, December 16, 2002
  4. ^ Chiasson, Gail (2008-10-01). "Caramilk Celebrates its 40th Birthday". PubZone. Retrieved 2008-12-28. 
  5. ^ Cadbury chocolates at Hershey's

External links

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