- Cadbury Caramilk
Caramilk Type Confectionery Owner Kraft Foods
(The Hershey Company in the United States)
Related brands List of Cadbury products
Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. The standard bar is not actually made with chocolate, and is simply listed as "candy" on the wrapper. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.
One of the advertising campaigns for Caramilk bars revolved around the question of how the center of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history. The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).
Cadbury Dairy Milk Caramel
In the United Kingdom, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.
In the early-mid 1990s, a bar was sold in Australia by Cadbury/Nestle under the name Caramilk which was solid caramel-flavoured chocolate. Wrapping (Caramilk written on an angle, displayed the look of the chocolate, brown and caramel colours on packaging)
- ^ a b Demontis, Rita (2008-09-21). "Caramilk secret a sweet mystery". Toronto Sun. http://www.torontosun.com/life/columnists/rita_demontis/2008/09/21/6829266-sun.html. Retrieved 2008-12-28.
- ^ 
- ^ How off Burghardt are Base and Burghardt?, Strategy Magazine, December 16, 2002
- ^ Chiasson, Gail (2008-10-01). "Caramilk Celebrates its 40th Birthday". PubZone. http://www.pubzone.com/newsroom/2008/5x080925x071629.cfm. Retrieved 2008-12-28.
- ^ Cadbury chocolates at Hershey's
Kraft Foods brands Nabisco
and other snacks
Arrowroot · Barnum's Animals · Better Cheddars · Cheese Nips · Cameo · Chips Ahoy! · Claussen · Club Social · Corn Nuts · Fig Newton · Filipinos · Fudgee-O · Ginger Snaps · Handi-Snacks · Honey Maid · In a Biskit · Jell-O · Lefèvre-Utile (LU) · Lorna Doone · Mallomars · Nilla · Nutter Butter · Oreo · Peek Freans · Planters · Premium Crackers · Ritz Crackers · SnackWells · Sociables · Social Tea · Teddy Grahams · Triscuit · Vegetable Thins · Wheatsworth · Wheat Thins
Bassett's · Boost · Bournville · Bournvita · Brunch Bar · Buttons · Caramilk · Cherry Ripe · Chomp · Clusters · Creme Egg1 · Creme Egg Twisted · Crunchie · Curly Wurly · Dairy Milk (Caramel)1 · Double Decker · Dream (chocolate) · Fingers · Flake · Freddo · Fry's · Fudge · Green & Black's · Heroes · Kent · Kréma · Koko · La Pie qui Chante · Maynards · Milk Tray · Mini Eggs · Moro · Mr. Big · Old Gold · Pascall · Picnic · Poulain · Roses · Shots · Snack · Star Bar · The Natural Confectionery Company · Time Out · Trebor · Turkish Delight · Twirl · Vichy Pastilles · Wispa
and other gum
Other confectionery Condiments Coffee
and other beverages
and dairy products
and baking goods1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement.
2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland.
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