Rolo

Rolo

Rolos are a brand of circular prism shaped chocolates, with caramel centers, made by Nestle, except in the United States, where the rights are held by The Hershey Company, since 1969. They were advertised for many years with the slogan: "Do you love anyone enough to give them your last Rolo?"

In the UK, they are made at Fawdon in Tyneside by Nestle Rowntree. They were first made originally in 1938 by Rowntrees in York. Mackintosh toffee was coated with chocolate. There have now been "Rolo" cookies, ice-cream, muffins, birthday cake, desserts, cake bars, mini Rolos, big Rolos, (which all use exactly the same type of caramel) yogurts and Easter eggs made. There is a white chocolate version with Irish cream.

Tim Heidecker and Eric Wareheim, from Tim and Eric Awesome Show Great Job!, included a Rolo jingle skit on their show, where they were working on a new jingle for Rolos: "Rolo Tony Brown Town." [http://www.adultswim.com/video/?episodeID=0173a45a501b2fba159e5bd7b0050890]


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