- D'decor
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D'decor Home Fabrics Pvt. Ltd. Type Private Industry Home improvement retailers Founded In 1998 Headquarters Mumbai Key people V.K. Arora, Chairman
Ajay Arora, Managing Director
Sanjay Arora, Managing DirectorProducts curtains, upholstery, velvets, wallpapers, furnishing fabric, embroidered fabric Revenue USD 130 million in 2010 Employees 4000+ Website D'decor D'Decor Home Fabrics Pvt. Ltd. (formerly Dicitex Decor Pvt. Ltd.),[1] is the world's third-largest manufacturer of home fabrics, in the form of curtains and upholstery.[2] In the last 11 years, the company turnover has increased from USD 8 million in 1999 to USD 130 million in 2010.
D'Decor exports home fabrics to 65 countries worldwide.[2] The products are designed by top-class in-house and Italian designers, and are also being used by top designers and furniture-makers in both Europe & USA. The customers include some of the largest international brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance.[3]
Contents
Marketing
D’Decor has copyrights and ownership to more than 10,000 designs. D'Decor participates in the 5 of the largest international trade fairs annually - Moods, Heimtex, Intertex Shanghai Show, Proposte and Evteks.
D'Decor primarily targets women of today who are fashion-forward, contemporary and who love to decorate their homes to make it look different, unique and attractive. D’Decor has re-launched as a premium home furnishings brand.[4] In India, Bollywood superstar Shahrukh Khan and his wife, Gauri Khan endorse the brand. For the first time, a couple of this stature will be seen together on-screen, endorsing a brand that connotes leadership. Together, they represent a complete home. This couple is more apt couple to endorse the brand as they share the very same characteristics of leadership, innovation and passion.[5]
Manufacturing Facility
D’Decor’s 4 state-of-the-art manufacturing plants are situated at Tarapur, near Mumbai.[6] D’Decor’s supply chain is capable of delivering more than 200,000 SKUs. These are chosen from a large spectrum of products comprising furnishing fabric, embroidered fabric, yarn, ready-mades, velvets and wallpapers.
Accomplishments
- D’Decor was the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first robotic warehouse in India.
- D'Decor is a proud employer with a family of more than 4000 employees.[6]
See also
References
- ^ "Mediaedge:cia ushers in D'decor in the new year". afaqs. 2010-01-06. http://www.afaqs.com/news/story.html?sid=25959.
- ^ a b "D’Decor Launches Fashion for Indian Homes; Bollywood’s swishest couple SRK and Gauri Khan as Brand ambassadors". Exchange4Media. 2010-08-28. http://www.exchange4media.com/e4m/news/fullstory_industrybrief.asp?section_id=35&news_id=39247&tag=5779.
- ^ "D Decor launches fashion for Indian homes". The Indian Express. 2010-08-29. http://www.indianexpress.com/news/d-decor-launches-fashion-for-indian-homes/674129/.
- ^ "Spiritual sparkle". The Indian Express. 2010-08-29. http://www.expressindia.com/latest-news/spiritual-sparkle/673681/.
- ^ "Shah Rukh, Gauri are D'Decor brand ambassadors". The Economic Times. 2010-08-26. http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Shah-Rukh-Gauri-are-DDecor-brand-ambassadors/articleshow/6440710.cms.
- ^ a b "D' Decor to expand presence". The Hindu. 2010-08-27. http://www.hindu.com/2010/08/27/stories/2010082763211700.htm.
External links
Categories:- Companies based in Mumbai
- Companies based in Maharashtra
- Wallpaper manufacturers
- Interior design
- Companies established in 1998
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