List of Burger King products

Main article: Burger King products

This is a list of the major products sold by the international fast-food restaurant chain Burger King.

Burgers

Whopper

Main article: Whopper

Introduced in 1957, The Whopper is Burger King's signature hamburger product. It consists of a flame grilled quarter-pound (113.4 g) beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. Optional ingredients such as processed cheese, bacon, mustard, guacamole or jalapeño peppers may be added upon request. Regional and international condiments include BBQ sauce, salsa and guacamole. Burger King will also add any condiment it sells, including tartar sauce, honey mustard, steak sauce and hot sauce. It is available with one, two or three beef patties and in a smaller version called the Whopper Jr, or without meat in a version called the Veggie Whopper. Additionally, Burger King has sold several different promotional varieties throughout the years as limited time offerings.

BK Big King

Big King

Big King
Nutritional value per serving
Serving size	1 sandwich (196 g)
Energy	490 kcal (2,100 kJ)
Carbohydrates	32 g (11%)
- Sugars	7 g
- Dietary fiber	2 g (8%)
Fat	28 g (43%)
- saturated	11 g (60%)
- trans	1 g
Protein	27 g
Sodium	700 mg (47%)
Cholesterol	85 mg
All data displayed follow the Canadian Food and Drug Act and Regulation regarding the rounding of nutritional data. Percentages are relative to US recommendations for adults. Source: Burger King Canada

The Big King sandwich is a hamburger that is one of Burger King products oriented to late teen to young adult males. It is a hamburger, consisting of two grilled beef patties, sesame seed bun, King Sauce, iceberg lettuce, onions, pickles and two slices of American cheese. The Big King originally was configured identically to the McDonald's Big Mac with the three piece roll. It was reformulated later as a standard double burger. The product has been discontinued in United States and United Kingdom but is available in several other regions.

History

Originally, the burger had a look and composition that resembled the Big Mac: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part sesame seed bun. Because its patties are flame-broiled and larger than McDonald's grill fried, seasoned hamburger patties and the different formulation of the "King Sauce" vs. McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content. Burger King eventually reformulated the sandwich to use a standard hamburger roll, presumably as a cost measure.

Initially named the Double Supreme Cheeseburger and released in 1993, the sandwich was renamed the Big King and reintroduced in 1996.^[1] In 2001, the company re-branded it to the current King Supreme name as part of a menu reorganization designed to better compete with a similar planned menu expansion at McDonald's early the next year.^[2] While the sandwich was discontinued in the United States in 2003, sales continued in Canada and parts of Europe. The sandwich was also modified in Canada and parts of South and Central America to include as single patty version and a larger version, called the King Supreme XXL, in Europe. The larger version drew the ire of the Spanish government because its overly large portion size, including an 8 oz (230 g) pre-cooked portion of hamburger, and high levels of fat, calories and sodium.^[3]

Advertising

The King Supreme debut with an advertising campaign created by the McCaffery Ratner Gottlieb & Lane agency which featured blues legend B.B. King. The ads pushed the companies lunch and dinner periods as the best time to have the sandwich and had King doing a voice over in which he alternately talked or sang about the sandwiches.^[4]

The company's online advertising program in Spain stated that the BK XXL line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say the it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.^[3]

BK Stacker

Double BK Stacker A BK Double stacker Nutritional value per serving Serving size 1 sandwich (190 g) Energy 560 kcal (2,300 kJ) Carbohydrates 32 g - Sugars 5 g - Dietary fiber 1 g Fat 39 g - saturated 16 g - trans 1.5 g Protein 34 g Sodium 1100 mg (73%) Energy from fat 350 kcal (1,500 kJ) Cholesterol 125 mg Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF)

The BK Stacker sandwiches are a family of hamburgers featuring the same toppings that targets the late-teen–to–young-adult and male-oriented demographic groups.^[5][6][7] The BK Stacker is a hamburger consisting of anywhere from one to four 2.0 ounces (57 g) grilled beef patties, American cheese, bacon and Stacker sauce served on a sesame seed bun.

History

The BK Stacker was first introduced in the summer of 2006.^[5] The chain garnered media attention due to the size of the sandwiches, particularly the Quad, and the large amount of calories and fat that the sandwich had (see the Enormous Omelet Sandwich breakfast sandwich.) In a November 2006 menu revision, the Double BK Stacker has become a numbered Value meal item in North America, with the number varying by market area. The BK Stacker, renamed the BBQ Beef Stacker, was introduced by Hungry Jacks in Australia in March 2007, available in single, double and triple sizes.

The Stacker line was updated in 2011. The stacker line was moved to the value menu with a reformulated ingredient list by deleting the top layer of cheese.^[8] The changed pricing structure created a situation where the distribution of ingredients doesn't scale at the same rate as increasing numbers of burger patties. Two single Stackers at one dollar include more cheese and more bacon than one double Stacker for two dollars. Three single Stackers have 50% more cheese and double the bacon of one triple Stacker.^[9]

Advertising

The BK Stacker was introduced using commercials that employed groups of little people in the roles of members of the "Stackers Union". The characters were "Vin," played by Danny Woodburn, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. The tag line was "Meat, Cheese and Bacon- Stacked High". As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.^[5]

Variants

Hungry Jack's offers a similar sandwich called the BBQ Beef Stack that features single, double and triple sized burgers along with a fried egg and a proprietary BBQ sauce called "Jack Sauce."^[5]

BK Toppers

Mushroom and Swiss
BK Topper

Nutritional value per serving
Serving size	1 sandwich (144 g)
Energy	410 kcal (1,700 kJ)
Carbohydrates	27 g
- Sugars	4 g
- Dietary fibre	1 g
Fat	27 g
- saturated	9 g
- trans	1 g
Protein	16 g
Sodium	850 mg (57%)
Energy from fat	180 kcal (750 kJ)
Cholesterol	55 mg
May vary outside US market. Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF)

The BK Toppers line is a line of cheeseburgers introduced in October 2011 as limited time offer. The sandwiches feature a new 3.2 oz (91 g) chopped beef patty that features a coarser grind than the company's 2 oz (57 g) hamburger patty. The three sandwiches in the line are the Cheeseburger Deluxe, Mushroom and Swiss, and Western BBQ. The sandwiches are a part of the new ownership's plans to expand its customer base beyond the 18-34 year-old demographic which it had been targeting over the previous several years.^[10] The product resurrects a previous name from the BK Hot Toppers line of sandwiches from the 1980s.^[11]

Advertising

The company is using its new advertising firm of McGarryBowen and its new food-centric campaign to introduce the products.^[10][12] The ads feature the tag line of More beef, more value, with the television commercials utilize images of the ingredients of the sandwiches as they are being prepared.^[10][13]

Variants

The sandwiches consist of:

• Deluxe: American cheese, lettuce, onions, pickles and Stacker sauce;
• Mushroom and Swiss: mushrooms, Swiss cheese and Griller sauce;
• Western BBQ: onion rings, American cheese and Sweet Baby Ray’s Spicy BBQ sauce.

Rodeo cheeseburger

Rodeo Cheeseburger Nutritional value per serving Serving size 1 sandwich (139 g) Energy  ? Carbohydrates 40 g - Sugars 9 g - Dietary fiber 2 g Fat 19 g - saturated 8 g - trans 1.5 g Protein 17 g Vitamin A equiv. 35 μg (4%) Vitamin C 0 mg (0%) Iron 1.9 mg (15%) Sodium 630 mg (42%) Energy from fat 180 kcal (750 kJ) Cholesterol 30 mg Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF)

The Rodeo Cheeseburger is a cheeseburger that is one of Burger King products targeting the value conscious demographic. It consists of a burger patty, American cheese, three onion rings, and barbecue sauce served on a sesame-seed bun.

History

The Rodeo Cheeseburger was created to coincide with the release of the film Small Soldiers in 1997.^[14] It was advertised using a parody of the Tom Cruise film A Few Good Men. In the commercial, Chip Hazard quoted Jack Nicholson's line "you can't handle the truth" as "you can't handle the Rodeo Burger."

Although discontinued nationally in the U.S., the Rodeo Cheeseburger can still be found regionally in some locations as part of Burger King's value menu.^[15] It is also available in parts of Europe, South America and New Zealand.

In 2007, BK switched its barbecue sauce from Bulls-Eye to Sweet Baby Ray's Barbecue sauce.^[16]

Variants

• The Rodeo Whopper - onion rings and barbecue sauce replace raw onion and ketchup.
  Served in Argentina.
• In Peru, the onion rings are replaced with raw onion.
• The BBQ Grill — A double, triple or quadruple burger, similar to the BK Stacker,
  Served in Mexico.
• The Western Barbecue Angus - Angus beef patty, mayonnaise, lettuce, tomato, onion rings and barbecue sauce on a corn-dusted potato roll.

Chicken & fish

Original Chicken Sandwich

Main article: Original Chicken Sandwich

The Original Chicken Sandwich

The Original Chicken Sandwich is a chicken sandwich sold by the international fast-food restaurant chain Burger King. It is the "basic" chicken sandwich sold at Burger King. The Original Chicken Sandwich consists of a breaded, deep-fried white-meat chicken patty with mayonnaise and lettuce on a sesame seed sub-style bun. Originally introduced in 1978 as part of a menu expansion, the sandwich was one of several "Specialty" sandwiches designed to appeal to the adult demographic.^[17][18] The sandwiches were a part of a plan by the then-company president Donald Smith to reach the broadest demographic in order to better compete with McDonald's and fend off Wendy's growing market share. The plan was successful and the company's sales increased by 15%.^[19]

BK Big Fish

Big Fish

BK Big Fish
Nutritional value per serving
Serving size	1 sandwich (196 g)
Energy	640 kcal (2,700 kJ)
Carbohydrates	66g
- Sugars	9g
Fat	32g
- saturated	5g
- trans	.5g
Protein	23g
Sodium	1370 mg (91%)
cholesterol	45mg
Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF)

The BK Big fish is a fish sandwich. The product is sold in North America only, however Burger King sells a fish sandwich in all of its markets. The BK Big Fish consists of a deep-fried white fish patty, Tartar sauce and lettuce on a brioche bun.

History

The original fish sandwich sold by Burger King was introduced in May 1975 and was called The Whaler and featured the tag line The Genuine Burger King Fish-steak Sandwich.^[20][21] It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun.^[22][23] When Burger King introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a panko style and used the same oatmeal dusted roll for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.^[24]

When Burger King reformulated its BK Broiler grilled chicken sandwich into a larger, more male-oriented sandwich served on a Whopper bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.^[1]

Burger King replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese. The Whaler name was not used due to the negative connotations associated with whaling.

In 2005, The BK Big Fish was reintroduced in its current version when Burger King again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.^[25]

Advertising

Burger King used many advertising programs to promote its fish sandwiches over the life of the product. As part of its push against its competitors in a 1983 campaign, the company released an ad indirectly comparing the product to the Filet-O-Fish sandwich from rival McDonald's. In the ad, BK claimed its product was larger by weight than the competitions product. The company expanded on the claim in a press statement, saying that the commercial is toned down from its 1982 comparison commercials.^[26]

Chick'N'Crisp

Chick'N Crisp Nutritional value per serving Serving size 1 sandwich Energy 460 kcal (1,900 kJ) Carbohydrates 35g - Sugars 4g Fat 30g - saturated 5g - trans 0g Protein 13g Sodium 810 mg (54%) cholesterol 30mg Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF)

The Chick'n Crisp is a small fried chicken sandwich that consists of a fried chicken patty, lettuce and mayonnaise served on a sesame seed bun. It is one of the company's value oriented products. Since its introduction, there have been several variants released by the company.

History

The Sandwich was introduced in 1998 as part of a menu expansion that added a value menu called the Great Tastes Menu.^[27] A parmigiana style sandwich with mozzarella cheese and marinara sauce called the Italian Chick'n Crisp was added later. The sandwich was eliminated in the US in 2000 but revived in 2007 as the Spicy Chick'n Crisp.

Advertising

A 2007 advertising program for the spicy version of the sandwich used the Whoppers, a "family" in which all the males are actors wearing a Whopper sandwich costume. In the ad spot, the parents come home and find that their son is having a party, when confronted the son blames his friend "Spicy." When the father confronts Spicy, he finds Spicy making out with the Whopper's daughter. Further ads in the program uses featured Whopper Jr. and Spicy antagonizing other fast food chains, proclaiming that Burger King has a superior value menu.

Vegetarian

BK Veggie

BK Veggie sandwich

A BK Veggie combo meal from Germany.
Nutritional value per serving
Serving size	209 g
Energy	410 kcal (1,700 kJ)
Carbohydrates	44 g
- Sugars	8 g
- Dietary fiber	7 g
Fat	16 g
- saturated	2.5 g
- trans	0 g
Protein	22 g
Sodium	1030 mg (69%)
Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF)

The BK Veggie is a vegetarian soy-based meatless sandwich that is served at Burger King restaurants. The sandwich is not vegan, as it has dairy components, and is one of BK's health conscious oriented menu items. The BK Veggie is made with mayonnaise, lettuce, tomato, and ketchup served on a sesame-seed bun.

History

The product was first introduced in 2002, shortly before the company's acquisition by TPG Capital, as part of a menu expansion that included a revamped King Supreme and other products designed to better compete with a similar planned menu expansion at McDonald's early the next year.^[2] It was originally prepared in the same manner as a Whopper, a flame-broiled veggie patty with lettuce, tomato, pickles, onion and ketchup served on a sesame-seed roll. However, unlike the Whopper, which features regular mayonnaise, a separate low-fat mayonnaise was utilized. Currently, the BK Veggie is prepared with regular mayonnaise. At the time the sandwich was vegan if the customer asked to have it cooked in a microwave oven, otherwise it was not considered vegan because it was cooked on the same equipment as the burgers and chicken.^[28] At the time of its introduction, the sandwich was hailed by many as a way to not only give vegetarians more options, but as a healthy alternative that gave all consumers more choices in meal options. The Center for Science in the Public Interest lauded the sandwich's low fat content, but derided the company's other menu items introduced at the time as being unhealthy.^[29] In 2005, CSPI observed, "too bad you can’t order it with less than 930 mg of sodium," which, while an increase from the 760 or 730 mg in the sandwich in 2002, was still less than the 1100 mg in the sandwich today [June 2010].

In late 2004, BK (US) entered into a partnership with Kellogg's Morningstar Farms division to offer a soy-based meatless patty. The sandwich was reformulated not to include pickles and onions, and in order to address concerns raised by vegetarian groups, the cooking method was also changed to microwaving to prevent cross-contamination with meat products.^[28][30]

Classification

In UK outlets of Burger King, the BK Veggie was approved by the Vegetarian Society. Subsequently, on the menu boards, a 'Vege society approved' logo was shown next to the item name. The UK burger is also vegan when ordered without mayonnaise or cheese.^[31] In the US the sandwich was approved by PETA, who not only welcomed the BK Veggie as a way to give vegetarians more choice, but also hailed the company's recent agreement with the group to seek out suppliers that employ humane treatment methods in raising their animal stock.^[32][33]

However, Burger King in the US publishes a disclaimer which states: "Burger King Corporation makes no claim that the BK Veggie Burger or any other of its products meets the requirements of a vegan or vegetarian diet. The patty is cooked in the microwave."^[34]

Advertising

The use of a corporate cross-promotion helped drive sales by giving The Morningstar Farms brand increased exposure and sales opportunities, while Burger King promotes an existing, trusted brand name which aids marketing efforts and encourages consumers to try the BK Veggie.^[35]

Naming and trademarks

The name BK Veggie is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US and Canada.

Spicy bean burger

Spicy Bean Burger A spicy bean burger combo meal from the UK. Nutritional value per serving Serving size 1 sandwich (247 g) Energy 506 kcal (2,120 kJ) Carbohydrates 62 g - Sugars 9 g - Dietary fiber 9 g Fat 20 g - saturated 6 g Protein 19 g Sodium 1278 mg (85%) Percentages are relative to US recommendations for adults. Source: King UK burger king uk

The Spicy Bean burger is a fried sandwich sold by the international fast-food restaurant chain Burger King in parts of the European and Asian markets. It does not contain any meat but may be fried in the same oil as the fish products.

Product description

The Spicy Bean Burger consists of a deep-fried, breaded bean-based patty, with ketchup, tomato, and American cheese on a 7 inch (20 cm) long sesame seed bun.

References

1. ^ ^{a b} Lubow, Arthur (19 April 1998). "Steal This Burger". The New York Times. http://query.nytimes.com/gst/fullpage.html?res=9C00E1D9113DF93AA25757C0A96E958260&sec=&spon=&pagewanted=print. Retrieved 4 December 2007. "Burger King reports that in blind tastings consumers prefer its recently introduced Big King to the Big Mac by a wide margin." 
2. ^ ^{a b} Amy Zuber (17 December 2001). "Listen up, Mac: BK aims to reign supreme, orders menu changes". Nation's Restaurant News. http://findarticles.com/p/articles/mi_m3190/is_51_35/ai_80953023. Retrieved 2007-12-04. "The new "King Supreme" -- which will replace Burger King's poor-selling Big King--is similar to the Big Mac except that the burger will be flame-broiled and topped with a different sauce and no middle bun will be used, according to BK spokesman Rob Doughty." 
3. ^ ^{a b} AP Wire (2006-11-16). "Spain Nixes Burger King Ad". CBS News. Archived from the original on 2007-10-12. http://web.archive.org/web/20071012203331/http://cbsnews.com/stories/2006/11/16/ap/health/mainD8LE8I081.shtml. Retrieved 2007-09-26. 
4. ^ "Burger King Launches BB King Ad Campaign". Restaurant Business News. 2002-01-14. http://www.allbusiness.com/retail-trade/eating-drinking-places/4267565-1.html. Retrieved 2007-12-04. ""When we developed these new sandwiches, we asked him [BB King] to star in the commercials to lend his musical talent and to acknowledge our customers' tastes not only in food but also in music."" 
5. ^ ^{a b c d} Warner, Melanie (2006-07-28). "U.S. Restaurant Chains Find There Is No Too Much.". New York Times. http://www.nytimes.com/2006/07/28/business/media/28adco.html. Retrieved 2007-12-03. "Ads for Burger King’s new BK Stackers, for instance, tell customers they can supersize their hamburger to include as many as four slabs of beef, four slices of cheese and four strips of bacon. In one ad, a foreman in the BK Stacker factory yells “more meat!” at workers who try to produce a single-patty burger." 
6. ^ Martin, Andrew (2007-03-25). "Will Diners Still Swallow This?". New York Times. http://www.nytimes.com/2007/03/25/business/yourmoney/25bite.html?_r=1&oref=slogin&pagewanted=all. Retrieved 2007-12-03. "Perhaps no restaurant chain has flaunted its portions more than Burger King. In the last two years, it has introduced a Triple Whopper, the BK Stacker with four beef patties, and an Enormous Omelet sandwich, which is a sausage, bacon and cheese omelet on a bun. But that seems small compared with its Meat ’Normous, a breakfast sandwich that the company pitches with the slogan: “A full pound of sausage, bacon and ham. Have a meaty morning.”" 
7. ^ Martin, Andrew (2007-07-22). "Did McDonald's Give In to Temptation?". New York Times. http://query.nytimes.com/gst/fullpage.html?res=9C01E1D71531F931A15754C0A9619C8B63. Retrieved 2007-12-03. "By offering the Hugo, McDonald's is not doing anything different from its rivals, particularly Burger King, which has made huge servings, like the quadruple-patty BK Stacker sandwich, a signature of its menu." 
8. ^ Kelso, Alicia (8 March 2011). "Burger King Stackers added to Value Menu". QSR Web. NetWorld Alliance. http://www.qsrweb.com/article/179824/Burger-King-Stackers-added-to-Value-Menu. Retrieved 11 March 2011. 
9. ^ Northrup, Laura (11 March 2011). "Burger King's Stacker Deal Uses Questionable Math, Robs Customers Of Bacon". The Consumerist. http://consumerist.com/2011/03/burger-kings-stacker-deal-uses-questionable-math-robs-customers-of-bacon.html. Retrieved 8 October 2011. 
10. ^ ^{a b c} Snel, Alan (7 October 2011). "Burger King debuts new cheeseburger line". Nation's Restaurant News. http://www.nrn.com/article/burger-king-debuts-new-cheeseburger-line. Retrieved 16 October 2011. 
11. ^ ""Back by Popular Demand" Guides Burger Marketing". Burger Business. 10 October 2011. http://www.burgerbusiness.com/?p=8235. Retrieved 16 October 2011. 
12. ^ Morrison, Maureen (1 June 2011). "McGarryBowen Set to Grab Burger King Account". Ad Age. Ad Age. http://adage.com/article/agency-news/mcgarrybowen-set-grab-burger-king-account/227872/. Retrieved 29 September 2011. 
13. ^ "BK Toppers Western BBQ - Burger King". Nation's Restaurant News. 7 October 2011. http://video.nrn.com/video/BK-Toppers-Western-BBQ-Burger-K;Marketing#c=M8CHJB1J7WPS2WR5&t=BK%20Toppers%20Western%20BBQ%20-%20Burger%20King. Retrieved 16 October 2011. 
14. ^ Morgan, Richard (1998-07-14). "'Soldiers' rating beef may be burger boost". Variety.com. http://www.variety.com/article/VR1117478444.html?categoryid=13&cs=1. Retrieved 2007-08-28. 
15. ^ "BK Value Menu Launches in Burger King Restaurants Nationwide" (Press release). QSR Magazine.com. 2006-02-28. http://www.qsrmagazine.com/articles/news/story.phtml?id=4889. Retrieved 2008-11-12. 
16. ^ BKC publication (October 2007). "US Regional Menu Nutritional Brochure" (PDF). Burger King Holdings. http://www.bk.com/Nutrition/PDFs/regional_menu.pdf. Retrieved 2007-10-27. 
17. ^ In Student's Encyclopædia (2007). "Burger King Corporation". Britannica Student Encyclopædia. http://student.britannica.com/comptons/article-9318268. Retrieved 2007-12-04. 
18. ^ John A. Jakle; Keith A. Sculle (1999). Fast Food: Roadside Restaurants in the Automobile Age. Douglas Pappas. JHU Press. p. 119. ISBN 080186920X. http://books.google.com/books?id=0nYcgnWKWXgC&pg=PA119&lpg=PA119&dq=burger+king+specialty+sandwiches+-nutrition+-subservient+-fries&source=web&ots=QB_8C1kT31&sig=WEY-ls2LOHOTMmPLACVkhQj8Ns8. "To appeal to the growing adult market, "Specialty Sandwiches" were introduced, including chicken, fish and ham and cheese." 
19. ^ FundingUniverse.com. "History of Burger King Corporation". Answers.com. http://www.answers.com/topic/burger-king. Retrieved 2007-10-24. 
20. ^ United States Patent and Trademark Office trademark #72341623, http://www.uspto.gov, retrieved 23 September 2011 
21. ^ United States Patent and Trademark Office trademark #73057248, http://www.uspto.gov, retrieved 23 September 2011 
22. ^ "Whaler advertisement". Schenectady Gazette. 12 March 1971. http://news.google.com/newspapers?nid=1917&dat=19710312&id=5mgtAAAAIBAJ&sjid=CYoFAAAAIBAJ&pg=5191,2793447. Retrieved 23 September 2011. 
23. ^ Jackson, E. Christine (Fall 1979). "Ethnography of an Urban Burger King Franchise". Journal of American Culture 2 (3): 534–539. doi:10.1111/j.1542-734X.1979.0203_534.x. http://onlinelibrary.wiley.com/doi/10.1111/j.1542-734X.1979.0203_534.x/abstract. Retrieved 23 September 2011. 
24. ^ Bob Seligman (1990-03-05). "Burger King reels out Ocean Catch, sinks Whaler". Nation's Restaurant News. http://findarticles.com/p/articles/mi_m3190/is_n10_v24/ai_8782017. Retrieved 2007-12-04. 
25. ^ Garber, Amy (28 February 2005,). "BK franchisees bullish on beefed up performance". Nation's Restaurant News. http://findarticles.com/p/articles/mi_m3190/is_9_39/ai_n11851410. 
26. ^ "Burger King Escalates War with Whaler". Lewiston Daily Sun. Associated Press. 16 February 1983. http://news.google.com/newspapers?nid=1928&dat=19830216&id=sjEpAAAAIBAJ&sjid=hGQFAAAAIBAJ&pg=3071,3168171. Retrieved 23 September 2011. 
27. ^ United States Patent and Trademark Office trademark #77128249, http://www.uspto.gov, retrieved 23 September 2011 
28. ^ ^{a b} Mary S. Ondrako (2002-04-05). "Vegetarian upset BK cooks veggie burgers in meat juices". Citizens' Voice. http://www.zwire.com/site/news.cfm?newsid=3758360&BRD=2259&PAG=461&dept_id=455154&rfi=8. Retrieved 2007-12-04. 
29. ^ Center for Science in the Public Interest (May 2002). "BK breakthrough - Right Stuff". Nutrition Action Healthletter. http://findarticles.com/p/articles/mi_m0813/is_4_29/ai_85915467. Retrieved 2007-12-04. "Hey, Burger King. After becoming almost a permanent fixture in our Food Porn slot, isn't it great to finally make an appearance as a Right Stuff?" "Unfortunately, the Veggie burger may be the only bright spot in Burger King's revamped menu." 
30. ^ Steven Mallas (2005-05-17). "Kellogg's Royal Partner". Motley Fool. https://msnbc.fool.com/investing/dividends-income/2005/05/19/kelloggs-royal-partner.aspx. Retrieved 2007-12-04. "It's good to be king. But, if you can't be king, then it's good to be associated with the King. Kellogg NYSE: K has decided to go for the latter." 
31. ^ http://www.burgerking.co.uk/nutrition?producttypeid=18&productid=222&tab=allergens
32. ^ "Local Vegetarians to Party at Burger King.". PETA. http://www.peta.org/mc/NewsItem.asp?id=2017. Retrieved 2007-12-03. "Once upon a time, vegetarians held nearly 1,000 demonstrations outside, inside, and even on the rooftops of Burger King restaurants to protest the fast-food giant’s mistreatment of animals. Now, vegetarians are putting on their party hats to celebrate the one-year anniversary of the BK Veggie by inviting their friends to Burger King restaurants across the country—including in Sacramento—for veggie burgers, balloons, and fun! The festivities will get underway the week of 17 March, just in time to coincide with Meatout 2003." 
33. ^ Miller, David (2007-03-28). "Burger King Offers Cage-Free Food.". CBS News (Associate Press). http://www.cbsnews.com/stories/2007/03/28/business/main2618928.shtml. Retrieved 2007-08-21. 
34. ^ "BURGER KING® USA Nutritionals: Core, Regional and Limited Time Offerings". Burger King USA. February 2011. http://www.bk.com/cms/en/us/cms_out/digital_assets/files/pages/NutritionInformation.pdf. Retrieved 23 February 2011. 
35. ^ "Burger King Partners With Kellogg on Veggie Burger.". Convenience Store News. 2005-05-25. http://www.allbusiness.com/retail-trade/food-stores/4485691-1.html. Retrieved 2007-12-04. "...it seems that the King is shooting for the best of both worlds with its new BK Veggie Burger, which has vegetarian patties from Kellogg's Morningstar Farms." 

See also

• List of McDonald's products