Eddie McGuire

Edward Joseph "Eddie" McGuire AM (born 29 October 1964 in Melbourne, Victoria) is an Australian television presenter and businessman known for his long association with Australian Rules Football.

He has also worked as a journalist, sports broadcaster and business entrepreneur. Before his time as CEO he was well known for hosting the Australian version of "Who Wants to Be a Millionaire?" and "The AFL Footy Show". He is the former CEO of the Nine Network resigning on 30 June 2007. McGuire is also the host of the Nine Network game show "1 vs. 100" and current president of the Collingwood Football Club. McGuire returned to commentating Friday night football in August 2007, when he began a new contract with Melbourne radio station SEN 1116 to commentate 1 match a round, alongside Anthony Hudson, Grant Thomas, Billy Brownless and Tiffany Cherry on Friday Nights.

Early media career

Born in Melbourne, Australia and growing up in the working-class outer suburb of Broadmeadows with his much younger half brother, McGuire is the son of a Scottish coal miner and Irish farm girl who arrived in Melbourne in 1958. He and older brother Frank McGuire both won scholarships to Christian Brothers College, St. Kilda East. Frank McGuire, who worked as a newspaper sports reporter, got Eddie his first job in the media as an Australian rules football statistician and cricket reporter for "The Herald" (1978 - 1982). Later he became a cadet sports reporter for Network Ten, and then transferred in 1993 to Kerry Packer's Nine Network, where he became the host of a sports variety program, "The AFL Footy Show". "The Footy Show" has been a high-profile success, consistently leading ratings in its timeslot over a sustained period.

1999 onwards

McGuire's role at Nine expanded when he became the host of the Australian edition of "Who Wants to Be a Millionaire?", a successful Australian franchise of this globally exported television show. He hosted from its premiere on 18 April 1999 until 3 April 2006.

McGuire's television high point may have been his hosting of the 2003 Logie Awards, an Australia TV annual awards show broadcast live across Australia. His performance was well received and McGuire was subsequently invited back to host the ceremony in 2004 and 2005.

McGuire served as a football radio caller at Triple M, a station that had previously concentrated on wall-to-wall rock music. McGuire also wrote a football column for "The Herald"'s successor "The Herald Sun", as well as becoming involved in a variety of sports and media-related business ventures.

On 29 October 1998 he was elected by the vote of the members as president of Collingwood Football Club, a powerful Australian rules football club which was then in financial and on-field difficulties. Under his stewardship the club has maintained its high profile in the sport and has increased its financial reserves. Results on the field have been mixed, with McGuire leading Collingwood to the wooden spoon (last position, 16th) in his first year in charge, but then to losing grand-finalist to the Brisbane Lions in 2002 & 2003. The average position for Collingwood on the AFL league ladder during his 8 years in charge has been 9th (16th, 15th, 9th, 2nd, 2nd, 13th, 15th, 7th and 3rd in 2007).

McGuire was a prominent campaigner for Australian republicanism (the movement for replacement of the British monarch as Australia's head of state). He was elected as a delegate to represent Victoria at the 1998 Constitutional Convention, which led to the 1999 referendum.

Football media

When the Nine Network took over the rights to broadcast some AFL games in 2002 (after years of being denied access to footage due to Channel Seven's exclusive access to the league rights), McGuire became host of the Friday Night TV coverage, and the figurehead of the network's AFL productions. This became controversial when fellow broadcaster Tim Lane, a long-time ABC chief radio caller, was also recruited by Nine but with a proviso in his contract that he would not have to call Collingwood games with McGuire. Lane believed that McGuire, as the club president, would be seen as less than objective and he didn't want to be associated with the conflict of interest. McGuire defended his professionalism and insisted that he call all Friday night games; Lane resigned and Nine paid out his contract.Fact|date=April 2007

Despite Lane's resignation, Friday Night Football proved a huge success for Channel Nine, in no small part due to the presence of, in his own words, "the biggest name on the Nine Network", McGuire himself. [http://www.news.com.au/heraldsun/story/0,21985,20908773-5006022,00.html] McGuire also claimed that a recent decline in ratings for Friday night telecasts was partly because "I didn't do football this year." [http://www.news.com.au/heraldsun/story/0,21985,20908773-5006022,00.html]

McGuire also hosted AFL Sunday, which screened from 12.00pm until the beginning of the early start (usually 1.10pm from Adelaide, Perth, Brisbane, Sydney and occasionally Launceston. It included interviews, previews and pre-recorded feature interviews. McGuire would then vacate the seat and call the 2.10pm fixture, usually from the MCG or Colonial Stadium/Telstra Dome, with Tony Jones then piloting the rest of the program from 4.00pm until 6.00pm, as the highlights of the afternoon's 2.10pm match were replayed.

He called the Sunday afternoon match from 2002 until 2004 alongside Garry Lyon and Gerard Healy, with James Brayshaw acting as a fill in on occasions when McGuire was absent. In 2005, McGuire stepped down from Sunday duties, with Brayshaw calling alongside Brian Taylor and Lyon.

McGuire hosted and commentated Friday Night Football from 2002 until 2005, calling alongside Dennis Cometti, Dermott Brereton and Lyon, with Tony Jones and Dr Peter Larkins on the boundary line. McGuire helped take the coverage to a whole new level, however, the issue surrounding the conflict of interest bubbled away for much of his tenure in the Friday Night timeslot. This is despite the fact that James Brayshaw is President of the North Melbourne Football Club, and the issue is not raised. This has been seen by many as part of the constant anti-Collingwood sentiment in the media. Even though Collingwood is the most supported club in Melbourne, it is also the most hated.

Since McGuire has left the Footy Show, Collingwood now barely rates a mention, even though Collingwood Games are consistently the most attended and watched on TV.

In 2006, McGuire stepped down from football commentary due to his new role as CEO, Sunday caller Dwayne Russell filling the breach.

McGuire's business activities include TipStar, a failed commercial "footy tipping" game and, more lucratively, a production company (McGuire Media, founded 1997). His business activities are conducted in partnership with his brother, Frank McGuire, who is a former journalist.

Eddie is also a soccer fanatic and is passionate about European giants Glasgow Celtic.

He is married to Carla McGuire (née Galloway) and has two sons, Joseph and Alexander. He serves on many boards of companies and charities in Melbourne.

Controversies

During his stint as commentator of AFL matches at the Nine Network, he has made some embarrassing errors, such as:

*In the 2005 season opener between the Brisbane Lions and St Kilda, McGuire called that several Lions defenders had targeted Saints' captain Nick Riewoldt's shoulder after he injured it going for a mark. His commentary stated: "They went to work on the shoulder", stating that the Lions defenders would "smash" Riewoldt's shoulder. [http://www.youtube.com/watch?v=w5d8qE-BbFg] The Lions' coach Leigh Matthews then slammed McGuire for using such language whilst recapping the Riewoldt incident. [cite news|title=Matthews slams McGuire over Riewoldt reaction|url=http://www.abc.net.au/sport/content/200503/s1332618.htm|publisher=ABC News|date=2005-05-28|accessdate=2007-04-12] There had since been calls for McGuire to be banned from calling Lions games, but, as of 2006, he is no longer commentating any form of AFL.

*McGuire was also regularly criticised for one sided commentary, particularly when his team Collingwood was involved [http://www.fugly.com.au/awards/2003/] [http://news.ninemsn.com.au/article.aspx?id=267990] [http://www.auspaytv.info/showthread.php?t=2788] [http://redandwhiteonline.com/forum/archive/index.php?t-818.html]

CEO of the Nine Network

On 9 February 2006 it was announced that McGuire would become the new CEO of the Nine Network, [cite news|first=Jesse|last=Hogan|title=McGuire CEO show live on air|url=http://www.theage.com.au/news/business/mcguire-ceo-show-rolls-on/2006/02/09/1139379610820.html|publisher=The Age|date=2006-02-09|accessdate=2007-04-12] filling a vacancy created by the departure of David Gyngell in May 2005. [cite news|title=Gyngell resigns from Nine|url=http://www.theage.com.au/news/Business/Gyngell-resigns-from-Nine/2005/05/09/1115584894573.html|work=APP|publisher=The Age|date=2005-05-09|accessdate=2007-04-12] McGuire has had to sacrifice his on-air commitments including hosting "The Footy Show" and "Who Wants to Be a Millionaire?", as well as AFL commentry, for what turned out to be a very short term tenure.

According to "Business Review Weekly" McGuire's on-air salary was $3.5 million a year. Gyngell had earned $1.1 million a year by comparison. According to the 2006 PBL annual report, McGuire is reported to be on a $4 million fixed remuneration contract. [cite web|title=Publishing and Broadcasting Limited Concise Annual Report 2006|url=http://pbl.republicast.com/ar2006/republicast.asp?page=76&layout=1&control=yes&zoom=100|publisher=Publishing and Broadcasting Limited|pages=p. 76|accessdate=2007-04-12]

In May 2006, McGuire travelled to Beaconsfield, Tasmania to rally Nine News reporters covering the mine collapse. On 9 May McGuire was seen on "A Current Affair" at the Beaconsfield Pub enjoying a Jim Beam and Coke with mine survivor Todd Russell. Having just shouted all in attendance at the pub free drinks Eddie announced a concert for the town that was partially televised on the Nine Network on 11 May. The show performed well in ratings and helped Nine win that week in the ratings.Fact|date=April 2007

McGuire came out of on-air retirement to host the event, which was broadcast as part of "The Footy Show" (both versions). It is rumoured he was in Beaconsfield to personally negotiate an exclusive deal with the miners to tell their story to PBL media outlets. If successful a story of this magnitude could give McGuire's network a much needed profile boost. He got both Todd and Brant for around $2 million when Channel 7 pulled out of the bidding. The interview, titled "The Great Escape", was shown on Channel 9 on 21 May 2006 and scored a huge 2.8 million viewers across Australia.Fact|date=April 2007 As well as giving Nine a much needed boost to its overall ratings the telecast was also seen by many media commentators as boosting Nine's News Hour ratings which until then had been lagging behind rival Channel 7's.Fact|date=April 2007

McGuire also hosted a special edition of "The Footy Show" live from Munich on 18 June 2006, several hours before Australia were due to face Brazil in the 2006 FIFA World Cup. The telecast scored 1.3 million viewers over three hours and won Nine the night in the ratings.Fact|date=April 2007

Before leaving for the Munich edition of "The Footy Show" he announced the elimination of 100 jobs, most in news and current affairs. Despite a vigorous publicity campaign by the CEO these cost-cutting measures severely damaged morale at the network. [http://www.theage.com.au/news/tv--radio/its-black-and-white-teams-says-eddies-out-of-form/2006/09/01/1156817099211.html] On one program McGuire's required job-cuts exceeded the actual number of employees. This raised questions in both the media and within Channel 9 itself about the competence of Nine's executives. [http://www.theage.com.au/news/tv--radio/its-black-and-white-teams-says-eddies-out-of-form/2006/09/01/1156817099211.html]

The troubles worsened when an affidavit written by a Channel 9 executive affected by the purges was leaked to the press and Nine failed in its attempts to suppress it (download the [http://www.badongo.com/file/1331490 Mark Llewellyn affidavit] ). It contained damaging allegations regarding McGuire's treatment of employees. The document's author, Mark Llewellyn (previous head of news and current affairs who has since found work at Channel 7), claimed that McGuire and his staff had told him that he would be forced to "eat a shit sandwich" (accept a dramatic pay-cut). He also recalled conversations with McGuire where the CEO had spoken of wanting to "bone" (fire) Jessica Rowe, co-host of the network's "Today" show. Following these allegations McGuire guaranteed Rowe her position on the program. [http://www.theage.com.au/news/tv--radio/its-black-and-white-teams-says-eddies-out-of-form/2006/09/01/1156817099211.html] McGuire has strongly denied the allegations. On 6 May 2007, Llewellyn's position was vindicated when it was announced that Jessica Rowe would not be returning to Channel 9. [cite web|title=Nine 'bones' Rowe|url=http://www.smh.com.au/news/tv--radio/rowe-goes-quietly/2007/05/06/1178390123628.html|publisher=Sydney Morning Herald|accessdate=2007-05-07]

On 1 September 2006 it was announced that Nine had lost Jana Wendt, despite McGuire's earlier claims that he would ensure she stayed at the network though not as presenter of "Sunday". Wendt's move also contradicted reports in some media citing Nine sources who had suggested the high-profile journalist would return to "60 Minutes".

McGuire's decision to force Wendt off the "Sunday" program backfired with the relaunch of the show on 3 September 2006. The Nine Network's switchboard was flooded with an unprecedented number of calls complaining about the new format and hosts. [http://www.crikey.com.au/Media/20060905-Viewers-let-Nine-know-what-they-think-of-the-new-iSundayi.html]

This episode was considered by many in the media as a failure by the 'P-plated CEO' (a term coined by Sydney tabloids) to manage the network in a professional and ethical manner. It also fuelled speculation as to his longevity in his position as CEO of Nine. [http://www.theage.com.au/news/tv--radio/its-black-and-white-teams-says-eddies-out-of-form/2006/09/01/1156817099211.html]

James Packer (head of Nine's parent company, PBL) has been keen to publicly reaffirm his support for McGuire despite the network's increasing vulnerability in the ratings. He and others who have publicly supported McGuire claim that the CEO has been the victim of a media 'smear campaign'.

Despite unprecedented media criticism and strong competition from Channel's 7 and 10, Channel 9 still managed to win the 2006 ratings despite rival Channel 7 having hits such as "Dancing with the Stars", "Desperate Housewives", "Lost" and "Grey's Anatomy". Nine's strong Sunday nights, Commonwealth Games coverage, AFL and NRL coverage is thought to have got Nine over the line. PBL and Nine executives were eager to expose victory in the 2006 ratings war with Channel 7, paying for a half-page advertisements in national newspapers reaffirming their 'No. 1' status.Fact|date=April 2007

In January 2007, McGuire returned to the TV screen, hosting the Australian version of the quiz show, "1 vs. 100". The game show premiered on Channel Nine on 29 January 2007, scoring 2 million viewers across Australia's five capital cities and has since defeated the high profile Desperate Housewives.

On 18 May 2007, McGuire announced he would be "resigning" as CEO of the Nine network, and would be taking on a new position in programming services, as well as more on-screen roles [cite news|first=Dan|last=Harrison
title='I wasn't given the flick'|url=http://www.smh.com.au/news/national/i-wasnt-given-the-flick/2007/05/18/1178995363893.html?page=fullpage#contentSwap1|work=The Sydney Morning Herald|date=2007-05-18|accessdate=2007-05-18] He officially resigned as CEO on June 30, 2007.

On June 9, Eddie temporariliy took over hosting duties of A Current Affair while regular host Tracy Grimshaw is on leave. This saw the ratings of the show increase dramaticly with 1.42 Million viewers tuning in to watch Eddie on his first night of hosting. [cite news|first=Emily|last=Dunn
title='Eddie McGuire boosts A Current Affair's ratings'|url=http://www.smh.com.au/articles/2008/06/10/1212863611252.html|work=The Sydney Morning Herald|date=2008-06-10|accessdate=2007-05-18] But this ratings boost occurred on the Queens Birthday Holiday. Rival program Today Tonight still beat ACA with 1.470 million viewers. [cite news
title='Seven Daily report'|url=http://www.ebroadcast.com.au/e-news/uploads/1/ratings-report-june10.pdf|work=Seven Network|date=2008-06-10|accessdate=2007-05-18|format=PDF] The ratings for ACA slumped to 1.217 million viewers the following Tuesday whilst Today Tonight powered ahead to 1.549 million viewers suggesting that people were turned off by Eddie McGuire. [cite news
title='Seven Daily report'|url=http://www.ebroadcast.com.au/e-news/uploads/1/ratings-report-june10.pdf|work=Seven Network|date=2008-06-10|accessdate=2007-05-18|format=PDF]

McGuire in popular Australian culture

In 2004, the ABC comedy television program "CNNNN" featured a satirical skit about the presenter's permeation of Australian media, named the "Eddie McGuire Virus".

The 12th Man album "The Final Dig?" suggests that Eddie plays Humphrey B. Bear in the Humphrey B. Bear suit.

Eddie McGuire also got a character named after him from Charles Firth's book "American Hoax".

Although largely refuted by Channel 9, it is alleged that Eddie's failed attempt at CEO is the reason for the network's current ratings crisis. Others however believe Channel 9's current problems are the result of PBL Executive John Alexander's interference at Channel 9, which saw massive cost cutting and a subsequent drop in employee morale - claims made in the Gerald Stone book "Who Killed Channel 9". Also, it should be pointed out that Channel 9's US output deals have yielded no hits for several years, in contrast to Channel 7's huge run of recent luck with hits such as "Desperate Housewives", "Lost", "Grey's Anatomy", "Prison Break", "Brothers & Sisters" and "Ugly Betty".

References

External links

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Persondata
NAME=McGuire, Edward Joseph
ALTERNATIVE NAMES=McGuire, Eddie
SHORT DESCRIPTION=Australian media personalities
DATE OF BIRTH=29 October 1964
PLACE OF BIRTH=Melbourne, Victoria, Australia
DATE OF DEATH=
PLACE OF DEATH=