Adina World Beat Beverages

Infobox Company
name = Adina World Beat Beverages

type = Private
genre =
foundation = San Francisco, California, United States of America, 2004
founder = Magatte Wade-Marchand
Greg Steltenpohl
Dominique Leveuf
location = San Francisco, California, United States of America
locations =
area_served = Western United States
key_people =
industry =
products = Beverages
services =
market c

revenue = US$3.2 million
operating_income =
net_income =
assets =
equity =
owner =
num_employees = 25
parent =
divisions =
subsid =
homepage = http://www.adinaworld.com/
footnotes =
intl =

Adina World Beat Beverages is a beverage manufacturer based in San Francisco, California.cite web
url= http://www.beverageworld.com/content/view/33841/
title= Adina World Beat Beverages
accessdate= 2008-08-22
publisher= "Beverage World"] It was founded by Magatte Wade-Marchand, Greg Steltenpohl (one of the co-founders of Odwalla Inc.) and Dominique Leveuf.cite web
url= http://www.adinaworld.com/aboutadina.php
title= History
accessdate= 2008-08-22
publisher= Adina for Life Inc.] cite web
url= http://www.adinaworld.com/aboutfounders.php
title= The Founders
accessdate= 2008-08-22
publisher= Adina for Life Inc.] Adina was founded to preserve traditional beverage recipes from around the world from being replaced by cola drinks distributed by multinational corporations.cite web
url= http://www.adinaworld.com/magattejournal.php
title= Magatte's Journal
accessdate= 2008-08-22
author= Magatte Wade-Marchand
publisher= Adina for Life Inc.] Adina manufactures the drinks from sustainable ingredients obtained through fair trade and sourced from small-scale farmers in places like India, Guatemala, Indonesia, and Ethiopia. By doing so, they would be giving aid to impoverished farmers in these areas.cite web
url= http://www.csrwire.com/profile/9726.html
title= Corporate Social Responsibility Profile
accessdate= 2008-08-22
publisher= Corporate Social Responsibility]

Origin

Magatte Wade-Marchand came up with the idea to found a beverage company when she visited her native Senegal and found that cola had replaced traditional hibiscus drinks.cite web
url= http://www.adinaworld.com/magattejournal.php
title= Magatte's Journal
accessdate= 2008-08-22
author= Magatte Wade-Marchand
publisher= Adina for Life Inc.] Worried that the drinks and the heritage would be lost, Wade-Marchand approached Greg Steltenpohl, who had recently left as head of Odwalla Inc., and asked for help to begin a company. He agreed, and, with his wife, Dominique Leveuf, the three began the company. [cite news|url=http://www.bizjournals.com/sanfrancisco/stories/2008/01/28/smallb4.html|title=Greg Steltenpohl|last=Fried|first=Ilana|date=2008-01-25|publisher=San Francisco Business Times|accessdate=2008-08-22] Adina for Life is headquartered at 660 York Street in San Francisco, California. To fund the start-up, the founders contributed heavily; in addition, the trio raised $5 million in investments in early years. [cite news|url=http://www.bizjournals.com/portland/stories/2006/07/03/story14.html|title=Odwalla founder ventures into Africa with some new partners|last=Calvey|first=Mark|date=2006-06-30|publisher=Portland Business Journal|accessdate=2008-08-22]

The company sells a variety of beverages based on drinks from around the world in 14 fluid ounce bottles, mainly to the San Francisco Bay Area. However, the company is promoting their products in large cities throughout the United States like New York City and Austin, Texas. [cite news|url=http://www.bizjournals.com/sanfrancisco/stories/2006/06/26/story5.html|title=Life after Odwalla|last=Calvey|first=Mark|date=2006-06-23|publisher=San Francisco Business Times |accessdate=2008-08-22]

Partnerships

Adina is partnered with several organizations that share their goals, including Agribusiness in Sustainable Natural African Plant Products (ASNAPP), which works to reduce poverty in Africa; Association Education Santé (AES), which works to help hibiscus farmers in the global market; the ECO-AGRI Research Foundation, a non-profit organization centered in India seeking to improve the lives of rural farmers; as well as other co-ops and financers in third-world countries.cite web|url=http://www.adinaworld.com/healthcollaboration.php|title=Partnership is Key|publisher=Adina for Life Inc.|accessdate=2008-08-22]

References

External links

* [http://www.adinaworld.com/ Adina World Beat Beverages]