On and On (Agnes song)

"On and On"
Single by Agnes
from the album Dance Love Pop
Released	August 11, 2008 (see Release history)
Format	CD single, digital download, Maxi single
Recorded	2008
Genre	Dance-pop, europop, synthpop
Length	3:53 (Original Radio Edit) 4:05 (Moonwalker Radio Edit) 3:08 (UK Radio Edit)
Label	Roxy
Writer(s)	Anders Hansson, S. Diamond
Producer	Anders Hansson
Certification	Gold (SWE: 10,000+)
Agnes singles chronology
"Champion" (2006) "On and On" (2008) "Release Me" (2008)
Agnes international singles chronology "Release Me" (2008) "On and On" (2009) "I Need You Now (2009) Agnes UK singles chronology "I Need You Now" (2009) "On and On" (2010) Audio sample file info · help

"On and On" is a song by the Swedish singer Agnes and the first single from Dance Love Pop. The song was released to radio stations and as a digital download in Sweden on August 11, 2008.^[1] The song is written by Anders Hansson and is released by Roxy Recordings. Just like "Release Me" a French version of the song was recorded for the francophone market called "On se Donne". "On and On" was released in the UK in May, 2010.^[2] The song was re-released in the Netherlands on May 24, 2010 as the UK edit.^[3]

Background

"On and On" was first heard at the Swedish televisionshow "Sommarkrysset" at TV4 August 16, 2008.^[4] It was the song that announced her comeback after leaving Sony Music and being signed to independent label Roxy Recordings, the song was released as a single the same week and after spending a massive 26 weeks on the Swedish Top 60 Singles Chart it was surely considered one of the smash-hits of Sweden the summer of 2008. Since its international release the song has been remade and remixed numerous times, the first remix was the Danish DK Radio Edit which was released as the second single in Denmark. Though it failed to chart, the original edit from the album managed to peak at 16 at the Danish Singles Chart.^[5] When to be released all over Europe another edit was made called the "Moonwalker Version". Also this edit managed to enter many charts all over the continent and in France a French version was recorded, "On se Donne".

After "I Need You Now" did not meet the expectations in the UK "On and On" was chosen as the third single. The UK edit was first heard on Friday March 26 on BBC Radio 1's Floorfillers with Scott Mills.^[6]

Critical reception

Leanne Durr of "ClickLiverpool" called "On and On" too euro-pop and that it would fit as Sweden’s Eurovision entry, despight this he says that the song have one major good point, Agnes's voice, which is "mature beyond its years". She also said that "if Agnes is looking for any credibility within the dance genre, she should steer clear of this euro-pop sound as it is nowhere near as edgy or as sleek as previous single Release Me."^[7]

In contrast, Jessica Pinkett of "Daily Music Guide" stated that with "On and On" Agnes was "back on top form" after "the disappointingly bland 'I Need You Now'". She described On and On as "a catchy, upbeat number which is made all the more anthemic by Agnes' belting diva vocals" and suggested that it could become one of 2010's major summer dance hits.^[8]

A similar opinion was brought by "Entertainment-focus.com" who said that "On and On is in a similar vein to Agnes’ previous singles. With Europop beats and dance rhythms the song is aimed squarely at the clubs. A better offering than I Need You Now, the song could catch on in the pre-Summer charts as people get ready for their holidays in the sun or nights out on the town. Agnes’ strong vocals sets the song aside from others in the same genre and we really hope she can find another smash-hit with this track. Though they say that "On and On" probably won't enter the top-ten chart, it is better than other dance pop, such as Cascada.^[9]

Music videos

Since the song premiered for the first time in Sweden 2008, three music videos has been filmed.

Original Video

The first one was produced for the Swedish and Dutch market and had premier on MSN Video one week ahead of the singles official release in Sweden. It was directed by Anders Rune, who also directed the video for Agnes first international single "Release Me".^[10] The video was the most shown music video on MSN Video ever.^[11] The video was recorded in a suburb to Stockholm during the summer of 2008.

International Edition

When it was decided that "On and On" was to be released in numerous countries as the follow-up to major summer hit "Release Me" a new video was to be filmed. The video was shot in Göteborg, Sweden for two days on July 12 and July 13, 2009.^[12] The job was handed to STARK production with Swedish director Torbjörn Martin and producer Björn Fävremark.^[13] The musicvideo premiered on STARK's homepage on September 21, 2009. The video features Agnes alone in numerous different outfits and settings. Most of the video is computer-animated and shows Agnes dancing in front of a light-blue background while confetti or moving white lines surrounds her. Other scenes shows Agnes under water or in front of two giant spotlights.

UK Remake

In January 2010 Agnes's official website confirmed that a third video was to be made for the UK market. Also this one was filmed in Göteborg and produced by "STARK". The video premiered on March 1, 2010 on AllAroundTheWorld's official YouTube-channel, though it was supposed to be released two weeks earlier. The delay has made AATW to postspone the single to late April/Early May following the album release on April 26.

The UK video is mostly a remake of the international edition, but with some major changes. The, in the second video, common white lines and light-blue background is missing, instead a new look is adopted with close-ups of Agnes in a pony-tail and another one dancing in front of a red screen.

Live performances

"On and On" was the single that announced the comeback of Agnes, after two years of silence. Her first performance with "On and On" was at "Sommarkrysset" in the Swedish TV-channel TV4 on August 16, 2008.^[4] And it was also during the show that the comeback was officially announced. Other performances in Sweden are in popular kidsshows "Lilla Melodifestivalen" and "Bobster". She has also performed the song on numerous concerts all around Europe during the summer of 2009.

Before releasing the song in the UK, Agnes started doing promotion in May 2010, performing on the morning show "This Morning" on May 6 and later on Nightingales in Birmingham.

Track listing

Digital Download (Swedish release) (Released: August 11, 2008) (Roxy) "On and On" [Radio Edit] — 3:52 Digital Download (Danish release)[14] (Released: June 29, 2009) (Copenhagen) ( "On and On" [DK Radio Edit] — 4:07 CD-single (Dutch release)[15] (Released: February 27, 2009) "On and On" [Radio Edit] — 3:53 "On and On" [Extended Version] — 5:47 "On and On" [Anotha Ding-an Be-an Version] — 6:20 "On and On" [Music video] — 3:53 Digital download (French release) (Released: 2009) (M6) "On Se Donne (On and On)" [French Radio Edit] — 3:53 Digital Download (Italian release)[16] (Released: October 30, 2009) (Planet Records) "On and On" [MoonWalker Version] — 4:05 "On and On" [Album Version] — 3:50 "On and On" [CREDhEAZ Remix] — 3:26 "On and On" [Acoustic Version] — 3:49 Maxi-single (Belgian release)[17] (Released: October 30, 2009) (BIP Club) "On and On" [Radio Edit] — 3:51 "On and On" [Moonwalker Version] — 4:06 "On and On" [DJ Rebel Radio Remix] — 4:11 "On and On" [Nils van Zandt Radio Remix] — 3:51 "On and On" [Robert Abigail & Jay Ritchey Remix] — 4:41

Digital download - Remixes (UK release)[18] (Released: March 10, 2010) (AATW) "On & On" [Cahill Mix] — 05:56 "On & On" [Warren Clarke Mix] — 06:59 "On & On" [Warren Clarke Dub] — 06:00 "On & On" [Benny Benassi Mix] — 05:28 "On & On" [Benny Benassi Instrumental Mix] — 05:28 "On & On" [7th Heaven Mix] — 07:42 Digital download (UK release)[19] (Released: May 16, 2010) (AATW) "On & On" [UK Radio Edit] — 03:08 "On & On" [Cahill Mix] — 05:56 Digital EP (UK release)[20] (Released: May 16, 2010) (AATW) "On & On" [UK Radio Edit] — 3:08 "On & On" [Acoustic Mix] — 3:48 "On & On" [Album Version] — 3:49 "On & On" [Cahill Radio Edit] — 3:30 "On & On" [Cahill Mix] — 05:56 "On & On" [Warren Clarke Remix Edit] — 3:20 "On & On" [Benny Benassi Radio Edit] — 3:22 Digital Download - Deluxe Version (German release)[21] (Released: May 21, 2010) (Warner) "On and On" [UK Radio Edit] — 3:08 "On and On" [2Frenchguys Edit] — 3:44 "On and On" [Benny Benassi Radio Remix Edit] — 3:25 "On and On" [Fuego Remix] — 4:07 "On and On" [The Void Remix] — 3:52 "On and On" [Nils van Zandt Remix] — 3:51 "Release Me" [French Version] — 3:06 CD-single/Digital Download (Dutch re-release)[3] (Released: May 24, 2010) "On & On" [UK Edit] — 3:08 "On & On" [Cahill Radio Edit] — 3:30 "On & On" [Original Radio Edit] — 3:51 "On & On" [Acoustic] — 3:49

Chart performance and sales

The single was released as a digital download and to Swedish radio on August 11 and entered the chart the same week on place 47. Six weeks later it advanced up to its peak position, 8, where it stayed four 4 weeks. On and on was never released as a physical single in Sweden, only as a digital download. Despite that fact, the single managed to sell in 10,000 copies which resulted in a Gold certification.

In January 2009 Roxy Recordings announced that Agnes would receive an international release in 35 countries all over the world. The first single to be broadcast out to the European market was "Release Me" in Denmark. But on February 10, "On and On" was released as the lead single in the Netherlands and later in Poland. It peaked at place fourteen on the Dutch single chart and at thirteen on the Polish single chart. In June "On and On" was released as the second single in Denmark where it entered the chart at thirty-two and peaked one week later at sixteen. In November the song was released in France as the follow-up to "Release Me".

In late October, "On and On" started to climb the charts in the francophone areas of Europe though it had not yet been released. This was only due to download sales from the album released earlier in 2009. It debuted at 27 in the Belgian-Wallonia Singles Chart^[17] and at 37 in the French Download Chart.^[22]

"On and On" was released in the United Kingdom with a different sound to the original track, and with a new video. However, due to little support from music TV and radio stations, the single became Agnes' lowest charting song in the UK, peaking at #82 on the Singles Chart; although it managed to score a Top 10 hit on the Dance Chart.

Charts Chart (2008–2010) Peak position Austria (Ö3 Austria Top 75)[23] 61 Belgium (Ultratop 50 Flanders)[24] 8 Belgium (Ultratop 40 Wallonia)[25] 17 Czech Republic (IFPI)[26] 13 Denmark (Tracklisten)[27] 16 Netherlands (Mega Single Top 100)[28] 14 Netherlands (Mega Single Top 100)[28] Re-release 12 France (SNEP Digital)[29] 14 Germany (Media Control AG)[30] 41 Slovakia (IFPI)[31] 54 Sweden (Sverigetopplistan)[32] 8 Switzerland (Schweizer Hitparade)[33] 37 UK Singles (The Official Charts Company)[34] 82 UK Dance (The Official Charts Company)[35] 10

Sales and certifications Country Provider Certification Sales Australia ARIA Gold 35,000+ France SNAP Silver 80,000+ Sweden IFPI Gold 10,000+

Release history

Region	Date	Format	Label
Sweden	August 11, 2008[1]	Digital download	Roxy
		Airplay
Netherlands	February 10, 2009[15]	Digital download	White Villa
	February 27, 2009[15]	CD-single
	May 24, 2010[3]	Re-release	Cloud 9 Dance
Poland	April 9, 2009[36]	CD-single	Universal Music
Denmark	June 29, 2009	Digital Download	Copenhagen Records
Belgium	October 30, 2009[17]	Digital Download, Maxi-single	BIP Records
Luxembourg		Digital Download, Maxi-single
France	September 2009	Radio Single	Sony Music
	November 16, 2009	Digital download
Italy	October 30, 2009	Radio Single/Digital Download
Germany Switzerland Austria	May 14, 2010[37]	Digital Download	Warner Music
	May 21, 2010	CD-Maxi
United Kingdom	March 26, 2010[6]	Airplay	3 Beat, AATW
	May 16, 2010[19]	Digital download

Credits

• Vocals: Agnes Carlsson
• Backing Vocals: Martin Rolinski^[38]
• Written by: A.Hansson and S.Diamond
• Produced by: Anders Hansson
• Mixed by: Ronny Lahi at Hanssonic studios
• Mastered by: Erik Broheden
• Photo: Waldemar Hansson
• Artwoork: R.Poortmans

Official Remixes

• 2Frenchguys Edit  — 3:44
• 7th Heaven Radio Edit  — 07:42
• Anotha Ding-an Be-an Version - 6:20
• Benny Benassi Instrumental  — 05:28
• Benny Benassi Radio Edit  — 3:22
• Cahill Mix  — 05:56
• Cahill Radio Edit  — 3:30
• CREDhEAZ Remix - 3:26
• DK Radio edit - 4:07
• Extended Mix - 5:47
• Fuego Remix  — 4:07
• Moonwalker Radio Edit - 4:05
• Nils van Zandt Radio Remix - 3:51
• On Se Donne (French Edit) - 3:53
• Original Radio Edit - 3:52
• Robert Abigail & Jay Ritchey Remix - 4:41
• The Void Remix  — 3:52
• UK Radio Edit  — 3:12
• Warren Clarke Radio Edit  — 06:59
• Warren Clarke Dub Mix  — 06:00

External links

• Official Website
• Swedish Music Video at YouTube
• International Music Video at YouTube
• UK Music Video at YouTube

References

1. ^ ^{a b} "Agnes Carlsson - Official Homepage". agnescarlsson.se/King Island Roxystars. http://www.agnescarlsson.se. Retrieved 19-10-2009. 
2. ^ "preorder On and On". hmv.com. http://hmv.com/hmvweb/displayProductDetails.do?ctx=280;0;-1;-1;-1&sku=765181. Retrieved 07-02-2010. 
3. ^ ^{a b c} "Agnes - On and On". radio538.nl. http://www.radio538.nl/web/show/id=876139/bundleid=452087. Retrieved 28-06-2010. 
4. ^ ^{a b} (Swedish)Karin Skogh (2008-08-16). "Agnes gjorde comeback i Sommarkrysset". Expressen.se. http://www.expressen.se/noje/1.1267616/agnes-gjorde-comback-i-sommarkrysset. Retrieved 2009-11-02. 
5. ^ "On and On in Danish charts". danishcharts.com. http://danishcharts.com/showitem.asp?interpret=Agnes&titel=On+And+On&cat=s. Retrieved 02-11-2009. 
6. ^ ^{a b} "Friday Floorfillers, March 26th". bbc.co.uk. http://www.bbc.co.uk/programmes/b00rhfc5. Retrieved 28-03-2010. 
7. ^ Leanne Durr (2010-03-13). "Single Reviews - Agnes - 'On and On'". ClickLiverpool. http://www.clickliverpool.com/culture/reviews/128373-review-agnes---on-&-on.html. Retrieved 2010-03-17. 
8. ^ Jessica Pinkett (2010-04-08). "Agnes - On & On (AATW)". Daily Music Guide. http://www.dailymusicguide.com/Reviews/agnes-on-and-on-dance-love-pop-review-08042010-1248.aspx. Retrieved 2010-04-11. 
9. ^ "Agnes - On & On (AATW)". Entertainment Focus. 2010-05-08. http://www.entertainment-focus.com/music/articles/agnes-on-and-on. Retrieved 2010-05-10. 
10. ^ ""On and On" - Agnes". D&DManagment. http://www.youtube.com/watch?v=yWagdQ5Ac2M. Retrieved 14-08-2008. 
11. ^ ""On and On" - Agnes". WhiteVilla. http://www.youtube.com/watch?v=65ihBqH5sno&feature=related. Retrieved 20-02-2009. 
12. ^ (Swedish)"Bakom kulisserna till Agnes nya video". bylinda.blogspot.com. http://bylindag.blogspot.com/2009/07/bakom-kulisserna-till-agnes-nya-video.html. Retrieved 02-11-2009. 
13. ^ "On and On new music video". STARK Film & Event. http://www.stark.se/film/agnes-on-and-on.html. Retrieved 21-09-2009. 
14. ^ "Agnes - On and On". TDC Online. http://musik.tdconline.dk/servlets/2452306090224Dispatch/19/jspinclude?file=.%2Findex.jsp&tplDir=web&page=viewtrack&trackid=68105140&wmencpid=125&artistid=5201038. Retrieved 02-11-2009. 
15. ^ ^{a b c} "Agnes - On and On - Dutch Tracklist". whitevilla.nl. http://www.whitevilla.nl/index.php?id=3&release=140. Retrieved 19-10-2009. 
16. ^ "Agnes - On and On - Italian Tracklist". Apple iTunes Store. http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=337143685&s=143450. Retrieved 02-11-2009. 
17. ^ ^{a b c} "On and On in Belgian (WA) charts". ultratop.be. http://www.ultratop.be/fr/showitem.asp?interpret=Agnes&titel=On+And+On&cat=s. Retrieved 02-11-2009. 
18. ^ "On & On by AGNES". junodownload.com. http://www.junodownload.com/products/1549376-02.htm. Retrieved 11-03-2010. 
19. ^ ^{a b} "Pre-order On & On". iTunes. http://itunes.apple.com/gb/preorder/on-on-single/id368312889. Retrieved 10-05-2010. 
20. ^ "On and On EP by Agnes". itunes.com. http://itunes.apple.com/gb/album/on-on/id372000001. Retrieved 17-05-2010. 
21. ^ "On and On Deluxe Version von Agnes". itunes.com/de. http://itunes.apple.com/de/preorder/on-and-on-deluxe-version/id372107948. Retrieved 15-05-2010. 
22. ^ "On and On in French charts. Its currently at number 74 on the UK itunes chart.". lescharts.com. http://lescharts.com/weekchart.asp?cat=si. Retrieved 02-11-2009. 
23. ^ "Agnes – On and On – Austriancharts.at" (in German). Ö3 Austria Top 40. Hung Medien.
24. ^ "Ultratop.be – Agnes – On and On" (in Dutch). Ultratop 50. Ultratop & Hung Medien / hitparade.ch.
25. ^ "Ultratop.be – Agnes – On and On" (in French). Ultratop 40. Ultratop & Hung Medien / hitparade.ch.
26. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top100 Oficiální. IFPI Czech Republic. Note: insert {{{year}}}{{{week}}} into search.
27. ^ "Danishcharts.com – Agnes – On and On". Tracklisten. Hung Medien.
28. ^ ^{a b} "Dutchcharts.nl – Agnes – On and On" (in Dutch). Mega Single Top 100. Hung Medien / hitparade.ch.
29. ^ ""On and On" in French charts". lescharts.com. http://lescharts.com/weekchart.asp?cat=si&year=2009&date=20091107. Retrieved 30-12-2009. 
30. ^ German Singles Chart
31. ^ "Slovak Airplay Chart" (in Slovak). IFPI. http://www.ifpicr.cz/hitparadask/index.php?a=titul&hitparada=18&titul=145899&sec=15c73959c0428b9950af2c2f81891e7c. Retrieved 2010-04-18. 
32. ^ "Swedishcharts.com – Agnes – On and On". Singles Top 60. Hung Medien.
33. ^ "Agnes – On and On – swisscharts.com". Swiss Singles Chart. Hung Medien.
34. ^ "Chart Stats – Agnes – On and On" UK Singles Chart. Chart Stats.
35. ^ "Archive Chart" UK Dance Chart. The Official Charts Company. Retrieved 2010-10-06.
36. ^ "Agnes - On and On". fan.pl. http://www.fan.pl/shopping/pe.php?id=1398055&oknrt=1398055&qt=Agnes_On_%26_On. Retrieved 19-10-2009. 
37. ^ (German)"Warner Music, Agnes News". Warner Music. http://www.warnermusic.de/agnes/news//. Retrieved 28-03-2010. 
38. ^ (Swedish)Kristina Bingström (2008-10-29). "Agnes levererar inte". smp.se. http://www.smp.se/noje_o_kultur/skivor/agnes-levererar-inte(940780).gm. Retrieved 2009-11-02.