In-flight advertising

In-flight advertising

In-flight advertising encompasses any means of advertising that targets potential consumers on-board an airline. This includes commercials during in-flight entertainment programming, advertisements in in-flight magazines, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants. [cite web | title = A Plane? More Like a Flying Magazine | date = July 6, 2008 | publisher = New York Times | url = http://www.nytimes.com/2008/07/06/travel/06pracads.html?_r=1&ref=travel&oref=slogin | accessdate = 2008-07-29 ]

In-flight advertising has come under fire for being too intrusive, as it has expanded "to offset rising fuel costs and other operating expenses." [cite web | title = A Plane? More Like a Flying Magazine | date = July 6, 2008 | publisher = New York Times | url = http://www.nytimes.com/2008/07/06/travel/06pracads.html?_r=1&ref=travel&oref=slogin | accessdate = 2008-07-29 ] A 2005 article in the Washington Post called passengers "captive customers," accusing airlines of being "aggressive pitchmen for a range of products to passengers at 30,000 feet." [cite web | title = Cash-Strapped Airlines Try In-Flight Advertising | date = June 7, 2005 | publisher = Washington Post | url = http://www.washingtonpost.com/wp-dyn/content/article/2005/06/06/AR2005060601855.html | accessdate = 2008-07-29 ]

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