Link Communication

Infobox company
company_name = Link Communication
company_type = Privately held company
foundation = 1997, Leeds, England
location = Leeds, England
homepage = [http://www.linkcommunication.co.uk/ www.linkcommunication.co.uk]

Link Communication is the UK's largest network of field marketing personnel, [Marketing Week Magazine, Annual Industry Survey 2008 [http://www.marketingweek.co.uk/index.html Homepage] ] promotion staff, models, leafleting teams and commercial actors. They create and execute field marketing campaigns, from highly targeted leaflet distribution, product sampling, guerrilla marketing, experiential marketing/brand experience and non-traditional, ambient media initiatives.

History

Link Communication was founded in Leeds, UK in 1997 by Joel Kaufman. The business started as a leaflet distribution company, operating initially in Leeds for the local area nightclubs and bars. Within twelve months, the company expanded it's services to offer promotion staff and leafleting teams across Manchester, Newcastle upon Tyne and Sheffield. At this point larger businesses came on board as clients, who wanted similar campaigns happening further a field, across the UK.

By 1999 Link Communication expanded to have teams of promotion staff in the 20 largest cities of the UK. The company continued grow, and by 2001, customer demand launched the expansion across all 66 cities of the UK.

Since their nationwide expansion in 2001, the company has continued to grow internally, with teams working within their head office to project manage the complex campaigns that they create and execute.

As of May 2008 Link Communication has 2 offices; head office in Leeds, and another in London

Services

Link Communication provide a number of core field marketing services;
* Leaflet distribution
** High Calibre Promotion Staff
** Hand to Hand Print Distribution
** Leaflet Displays
** Targeted Door to Door Leaflet Distribution
* Experiential marketing
** Product Sampling
** Store Merchandising
** Product Demonstrations
* Guerrilla marketing
** Street Theatre Marketing
** Live Events
** Road Shows
** Public Relations & Publicity Stunts
** Clean Graffiti
* Design & Print
* Market Research& Data Capture

Clients

Link Communication work across a huge array of industries, and represent some of the brand leaders within each of them; including many high street retail stores, well known travel & leisure companies, internet sites, telecoms & technology products, international fashion brands, cosmetics companies and many food & drinks products and services.

Staff

Link Communication own and operate a data base of 6,500 promotion staff across 66 UK cities. This is comprised of leaflet distribution teams, professional field marketing staff, Promotional models and commercial actors.

References

External links

* [http://www.linkcommunication.co.uk/ Official homepage]