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bright colours and conspicuous patterns shown by fishes. Used to indicate unpleasant taste, venom, sex and mood (paling when frightened, darkening when sexually excited)

Dictionary of ichthyology. 2009.

Synonyms:

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  • Advertisement — Ad*ver tise*ment ([a^]d*v[ e]r t[i^]z*ment or [a^]d v[ e]r*t[imac]z ment; 277), n. [F. avertisement, formerly also spelled advertissement, a warning, giving notice, fr. avertir.] 1. The act of informing or notifying; notification. [Archaic] [1913 …   The Collaborative International Dictionary of English

  • advertisement — index publication (disclosure), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertisement …   Law dictionary

  • advertisement — /əd və:tismənt/, it. /ad vɛrtizment/ s. ingl. [da (to ) advertise fare pubblicità ], usato in ital. al masch. (comm.) [messaggio di carattere economico o pubblicitario] ▶◀ annuncio, avviso, inserzione, réclame. ⇑ pubblicità …   Enciclopedia Italiana

  • advertisement — (n.) early 15c., written statement calling attention to something, public notice (of anything, but often of a sale); from M.Fr. avertissement, from stem of avertir (see ADVERTISE (Cf. advertise)). Meaning public notice (usually paid), the main… …   Etymology dictionary

  • advertisement — (Brit.) ad·ver·tise·ment || É™d vɜːtɪsmÉ™nt n. act of advertising, promotion, drawing attention to, act of promoting (generally in order to sell goods or services); public announcement or printed notice designed to attract attention; ad;… …   English contemporary dictionary

  • advertisement — /adˈvertizment, adverˈtaizment, ingl. ədˈvYːtɪsmənt, ˌædvəːˈtaɪzmənt/ [da to advertise «fare pubblicità»] s. m. inv. annuncio pubblicitario, inserzione …   Sinonimi e Contrari. Terza edizione

  • advertisement — publication, announcement, broadcasting, proclamation, promulgation, declaration (see under DECLARE) Analogous words: *publicity, ballyhoo, promotion, propaganda …   New Dictionary of Synonyms

  • advertisement — is pronounced with the main stress on the second syllable in RP, but often on the third syllable (ad vǝ tiyz mǝnt) in many regional varieties of English …   Modern English usage

  • advertisement — [n] public notice of sale ad, announcement, bill, blurb, broadcast, circular, classified ad, commercial, communication, declaration, display, endorsement, exhibit, exhibition, flyer, literature, notice, notification, placard, plug, poster,… …   New thesaurus

  • advertisement — ► NOUN ▪ a notice or display advertising something …   English terms dictionary

  • advertisement — [ad΄vər tīz′mənt; əd vʉr′tiz mənt, əd vʉr′tismənt] n. 1. the act of advertising 2. a public notice or announcement, usually paid for, as of things for sale, needs, etc …   English World dictionary


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