Test-market
Test-market Test"-mark`et, v. t. to market (a product) in a limited area for a period of time to determine the probable demand. [PJC]

The Collaborative International Dictionary of English. 2000.

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  • test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in …   Financial and business terms

  • test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… …   Financial and business terms

  • test-market — / test ˌmɔ:kɪt/ verb ♦ to test market a product to show samples of a product in a market to see if it will sell well ● We are test marketing the toothpaste in Scotland …   Marketing dictionary in english

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * testˈ market transitive verb To offer (a product) for sale in order to test demand,… …   Useful english dictionary

  • test-market — [test′mär΄kit] vt. to test potential sales of (a product) by offering it in a limited number of small markets …   English World dictionary

  • Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability …   Wikipedia

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * …   Universalium

  • test-market — transitive verb Date: 1953 to subject (a product) to trial in a limited market …   New Collegiate Dictionary

  • simulated test market — Hall test A laboratory based marketing research technique for forecasting product sales; it is based upon pretest interviews, forced advertising exposures, simulated store shopping, product trials, and follow up interviews to measure the… …   Big dictionary of business and management

  • market test — ➔ test1 * * * Ⅰ. market test UK US noun [C] MARKETING ► a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if …   Financial and business terms

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