merchandising
merchandising mer"chan*dis`ing, n. (Commerce) The activities associated with selling products, such as identification of the market[7], advertising at the right time in the right media[7], and creating attractive packaging and displays; also, the study of the best methods to accomplish such goals. [PJC]

The Collaborative International Dictionary of English. 2000.

Look at other dictionaries:

  • Merchandising — Merchandising …   Deutsch Wörterbuch

  • Merchandising — is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail… …   Wikipedia

  • MERCHANDISING — Ce terme anglais, dont la traduction proposée est «marchandisage», désigne l’une des fonctions du marketing: l’étude des techniques permettant d’assurer la vente des produits et des services dans les meilleures conditions. Les questions soulevées …   Encyclopédie Universelle

  • merchandising — /mercendáizing/ s.n. Cercetare a dezvoltării vânzării şi a utilizării mărfurilor şi serviciilor printr o mai bună prezentare şi publicitate în rândul consumatorilor. (< engl. merchandising) Trimis de claudia, 27.08.2005. Sursa: MDN … …   Dicționar Român

  • merchandising — index business (commerce), commerce, commercial, mercantile, trade (commerce) Burton s Legal Thesaurus. William C. Burton …   Law dictionary

  • Merchandising — Merchandising,das:⇨Verkaufsförderung …   Das Wörterbuch der Synonyme

  • merchandising — (Brit.) mer·chan·dis·ing || mÉœrtʃənzɪŋ / mɜːt n. promotion of merchandise sales as an extensive function that includes market research and development of new products (also merchandizing) mer·chan·dise || mÉœrtʃəndaɪz , daɪs /… …   English contemporary dictionary

  • merchandising — |merchãdáizingue| s. m. 1. Conjunto de técnicas de marketing relativas à colocação de um produto no mercado, notadamente em relação à maneira como o produto é exposto relativamente à concorrência. 2. Estratégia de marketing que utiliza produtos… …   Dicionário da Língua Portuguesa

  • merchandising — [mʉr′chəndīz΄iŋ] n. that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store …   English World dictionary

  • Merchandising — Le merchandising (Le terme anglais merchandising, est le plus utilisé par les professionnels du marketing en France, parfois « francisé » en « marchandisage » ou « marchandising ») s est développé consécutivement à l …   Wikipédia en Français

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